Lead Generation Specialist - Meta Ads

Campaign Strategy & Execution:

Develop and execute advanced, data-driven lead generation campaigns on Meta platforms (Facebook and Instagram), specifically tailored to healthcare services and patient-centric needs.

Audience Segmentation & Targeting:

Employ sophisticated audience segmentation techniques to identify, engage, and nurture high-value demographics, ensuring campaigns resonate with specific patient journeys and healthcare objectives.

Creative Excellence:

Partner with designers and copywriters to produce compelling, high-impact ad creatives that resonate with the target audience, driving measurable results and strengthening brand presence.

Performance Optimization:

Leverage advanced analytics to monitor key performance indicators (CTR, CPC, CPA), implementing continuous improvements to achieve superior lead generation outcomes and optimize ROI.

Budget Stewardship:

Strategically allocate and manage advertising budgets, ensuring every rupee delivers maximum impact while maintaining cost-efficiency and achieving campaign goals.

A/B Testing & Strategic Experimentation:

Design and execute robust A/B testing frameworks for creatives, audience targeting, placements, and messaging, refining strategies to maximize conversions and campaign effectiveness.

Insights & Analytics Reporting:

Deliver detailed performance reports with actionable insights, showcasing key achievements, ROI metrics, and data-driven recommendations to enhance future campaign strategies.

Compliance & Ethical Advertising:

Ensure all campaigns adhere to Meta advertising guidelines and healthcare industry regulations, maintaining brand credibility and ethical marketing practices.

Collaborative Integration:

Work seamlessly with cross-functional teams, including marketing, design, and medical experts, to align campaign strategies with overarching business goals and patient-centered priorities.

Must-Have:

Proven experience in running successful lead-generation campaigns

Strong knowledge of Meta Ads Manager and advanced targeting techniques

Ready to take the next step

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