Lead Generation Specialist

Job Summary:

We are seeking a motivated and experienced International Lead Generation Specialist to join our IT services team. The successful candidate will be responsible for generating high-quality leads from international markets, nurturing them through the sales funnel, and collaborating closely with the sales team to convert leads into clients. This role demands a deep understanding of IT services, market trends, and the ability to target potential clients across various industries.

• Key Responsibilities:

• Lead Generation:

Identify and generate leads through various online and offline channels, including LinkedIn, email campaigns, webinars, and networking events.

• Research and target potential clients in international markets, focusing on key decision-makers within the IT sector.

Develop and execute strategies to grow the pipeline of prospective clients.

• Market Research:

Conduct market research to identify emerging trends and opportunities in the IT services sector.

• Analyze competitor activities, customer needs, and industry trends to refine lead generation strategies.

• Lead Nurturing:

Develop and maintain relationships with prospective clients through regular follow-ups, providing them with relevant information and addressing their queries.

• Manage and update the CRM system with accurate lead and prospect information.

• Collaboration:

Work closely with the sales and marketing teams to align lead generation activities with sales goals and campaigns.

• Collaborate with the technical team to ensure a strong understanding of the company's IT services offerings.

• Reporting:

Track, analyze, and report on the effectiveness of lead generation activities.

• Provide regular updates to management on the progress of lead generation efforts.

• Key Qualifications:

Bachelor's degree in Business, Marketing, IT, or a related field.

• Proven experience in lead generation, particularly in international markets, within the IT services industry.

Strong understanding of IT services, including cloud computing, software development, managed services, cybersecurity, etc.

• Excellent communication and interpersonal skills, with the ability to build relationships with C-level executives and other decision-makers.

Proficiency in using CRM software, lead generation tools, and platforms like LinkedIn Sales Navigator, HubSpot, or similar.

• Ability to work independently and as part of a team in a fast-paced environment.

Strong analytical skills with the ability to interpret data and make informed decisions.

• Familiarity with digital marketing strategies is a plus.

Job Types: Full-time, Permanent

Schedule:

• Day shift

Morning shift

Work Location: In person