Job Description:
We are seeking an experienced Lead Generation Specialist who excels in email marketing, cold outreach, and building effective sales funnels. The ideal candidate will be proficient with top industry tools like Instantly and content generation platforms to create compelling outreach campaigns.
Key Responsibilities:
- Email Marketing & Cold Outreach:
- Develop and execute cold email campaigns to generate new leads.
- Personalize outreach to increase engagement and response rates.
- Utilize tools like Instantly for email automation and tracking.
- Content Generation:
- Create persuasive content for emails and social media using content generation tools.
- A/B test messaging to optimize performance.
- Sales Funnel Development:
- Build and manage social media funnels to capture and nurture leads.
- Analyze funnel performance and implement improvements.
- Data Analysis & Reporting:
- Monitor campaign metrics (open rates, click-through rates, conversions).
- Provide regular reports and insights to the marketing team.
- Collaboration:
- Work closely with the sales and marketing teams to align strategies.
- Stay updated on industry trends and best practices.
Qualifications:
- Experience:
- Minimum of 2 years in lead generation, email marketing, or a similar role.
- Proven track record of successful cold outreach campaigns.
- Technical Skills:
- Proficient with Instantly or similar email automation tools.
- Experience with content generation platforms.
- Familiarity with CRM systems.
- Skills & Abilities:
- Strong understanding of sales and marketing funnels.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Self-motivated and able to work independently as well as in a team.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a passionate and driven team.
- Professional development opportunities.
- Flexible work environment with options for remote work.
