Position: Lead Generation Specialist
Location: Kirti Nagar
Working Days: 5 days
About InstaServ Pvt Ltd
InstaServ India Pvt Ltd is a digital marketing agency based in India. It offers a range of services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, web design, and content marketing. The company focuses on helping businesses improve their online presence, increase website traffic, and generate leads and sales through digital channels. InstaServ India Pvt Ltd caters to clients across various industries and has a team of experienced professionals who work to deliver customized digital marketing solutions.
Role Overview
The Lead Generation Specialist will be responsible for creating, managing, and optimizing lead generation campaigns on Facebook and Google. The ideal candidate will have a proven track record of driving successful lead generation efforts, a deep understanding of these platforms, and the ability to analyze and improve campaign performance.
Key Responsibilities:
Campaign Strategy and Planning:
- Develop comprehensive lead generation strategies for Facebook and Google platforms.
- Identify target audiences and create audience personas to guide campaign efforts.
- Set clear objectives and KPIs for lead generation campaigns.
Campaign Creation and Management:
- Create compelling and effective ad copy, visuals, and landing pages.
- Launch and manage lead generation campaigns on Facebook Ads Manager and Google Ads.
- Monitor and optimize campaigns to ensure maximum ROI and lead quality.
Data Analysis and Reporting:
- Track and analyze key metrics such as CTR, CPC, CPL, conversion rates, and ROI.
- Generate regular reports on campaign performance and insights.
- Use data-driven insights to make informed decisions and adjustments to campaigns.
Budget Management:
- Manage and allocate budgets effectively across different campaigns and platforms.
- Ensure campaigns stay within budget while achieving desired results.
Collaboration and Coordination:
- Work closely with the marketing team to align lead generation efforts with overall marketing strategies.
- Coordinate with content creators, designers, and developers to ensure cohesive campaign execution.
- Collaborate with sales teams to ensure seamless lead handover and follow-up.
Continuous Improvement:
- Stay updated with the latest trends and best practices in digital marketing, specifically on Facebook and Google.
- Continuously test new strategies, ad formats, and targeting options.
- Implement A/B testing to refine and enhance campaign performance.
Qualifications:
- 2+ years of experience in lead generation, specifically on Facebook and Google platforms.
- Proficiency in Facebook Ads Manager and Google Ads.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Experience with marketing automation tools and CRM systems is a plus.
- Certifications in Facebook Blueprint and Google Ads are a plus.
