The Lead Generation Executive is responsible for generating new sales leads and building relationships with potential customers through various marketing channels
The role involves researching target markets, identifying potential customers, and developing a strategy to engage with them
The Lead Generation Executive plays a critical role in supporting the sales team and ensuring the success of the organization's sales efforts
Key Responsibilities:
Conduct research to identify potential customers and target markets
Develop and implement a strategy to engage with potential customers through various marketing channels, such as email, social media, and phone
Generate leads through targeted campaigns, including email marketing, social media outreach, and cold calling
Qualify leads based on the organization's sales criteria and assign them to the appropriate sales representative
Maintain accurate and up-to-date records of all leads and activities in the organization's customer relationship management (CRM) system
Develop and maintain relationships with potential customers through ongoing communication and follow-up
Requirements:
Experience in lead generation or sales
Excellent communication and interpersonal skills, with the ability to interact effectively with potential customers and sales representatives
Strong organizational skills and attention to detail
Ability to work independently and as part of a team
