Lead Generation Executive

Job Summary:

Plansom is a cutting-edge SaaS company revolutionising productivity with our AI-powered app. We are seeking a highly motivated Lead Generation Executive to join our rapidly growing sales team. This role offers significant growth potential. The Lead Generation Executive will be responsible for executing a structured weekly outreach process to identify and engage with potential customers. This role requires strong communication skills, proficiency with sales tools, and the ability to adapt to a fast-paced startup environment.

Key Responsibilities:

Lead Identification and Outreach:

• Successfully utilise lead generation, contact database management and email outreach tools.
• Send messages through automated sequences.
• Achieve targeted open rate and call booking rate from initial messages.

Automated Sequences Setup:

• Set up outreach sequences flow.
• Monitor and optimise sequences to maintain target open and booking rates.

Meeting Booking and Management:

• Book and manage target calls per week, converting leads into deals within Pipedrive.
• Create custom presentations for booked meetings.
• Develop customised demos per week, tailoring Plansom plans with AI to meet specific customer needs.

Customer Needs and Proposal Development:

• Understand and document customers specific needs in a detailed template.
• Work with the team to conduct customer calls/demos to present and review proposals.

Proposal Follow-Up and Negotiation:

• Follow up on proposals.
• Support customers through internal approval processes and work with the team to negotiate and close deals.

Collaboration and Reporting:

• Collaborate closely with the Sales and Marketing Executive and other team members.
• Document all interactions and progress in CRM systems for accurate tracking and follow-up.
• Provide regular reports on outreach activities, results, and insights for continuous improvement.

Requirements:

• Proven track record in B2B lead generation, with at least two years of experience.
• Demonstrated success in cold outreach and direct email campaigns.
• Experience in using AI tools for lead qualification and personalisation.
• Proficiency in using Apollo.io, Pipedrive, Google, Waalaxy or other lead generation, contact database management and email outreach tools.
• Expertise in creating personalised email campaigns and custom presentations using various design and marketing tools like Canva.
• Strong communication skills for nurturing leads and converting them into customers.
• Ability to analyse and segment target audiences effectively.
• Knowledge of email sequencing and follow-up strategies.
• Familiarity with CRM systems for lead management.
• Basic understanding of AI and its applications in sales processes.

Preferred Qualifications:

• Experience in industries relevant to Plansom's target market.
• Proven ability to meet or exceed lead generation quotas.

Benefits:

• Competitive salary and growth opportunities.
• Remote working environment.
• Monthly bonus opportunity.
• Generous holiday allowance