Lead Generation Executive

Position: Lead Generation Executive (CRM & Sales Strategy)

Location: Kataram, Surat

Experience Level: 1 year

Company Description

Certbar Security specializes in providing Cyber Security Services to help organizations identify and remediate vulnerabilities in their networks and systems. Their experienced security professionals use manual and automated techniques to simulate real-world attacks, offering actionable recommendations for improving security. They conduct both internal and external penetration testing to address vulnerabilities that could be exploited by malicious insiders and external attackers. Certbar Security also provides detailed reports for compliance with industry regulations and standards like ISO/IEC 27001:2022, PCI-DSS, and HIPAA.

Role Description

This is a full-time on-site role for a Lead Generation Executive at Certbar Security in Surat. The Lead Generation Executive will be responsible for generating new leads, conducting market research, and effectively communicating with potential clients to drive sales.

Key Responsibilities:

• Utilize CRM tools to manage, track, and optimize the sales pipeline.
• Implement account-based marketing (ABM) strategies for targeted outreach.
• Use platforms such as Lusha, Apollo, and LinkedIn to identify and generate qualified leads.
• Create customized sales scripts and outreach strategies tailored to different target segments.
• Develop and execute email marketing campaigns as part of lead nurturing efforts.
• Work closely with the sales team to align lead generation activities with overall sales objectives.

Qualifications

• New Leads, Lead Generation, and Market Research skills
• Understanding of account-based marketing (ABM) strategies and implementation.
• Communication and Sales skills
• Ability to analyze market trends and industry developments
• Experience in B2B sales and lead generation
• Bachelor's degree in Marketing, Business, or related field