Job_Description: Lead - eCommerce Content Catalog: Roles and Responsibilities 1. Product Data Management
Data Entry: Accurately input product data into eCommerce platforms, including descriptions, prices, images, and other relevant details.
Data Integrity: Ensure the accuracy, completeness, and consistency of all product information across all sales channels.
Data Standardization: Implement and maintain data standards for product attributes, categories, and taxonomy. 2. Catalog and Item Attributes Understanding
Attribute Management: Deep understanding of product attributes (e.g., size, color, material, SKU, UOM, MOQ etc..) and how they affect searchability, filtering, and customer experience on the eCommerce platform.
Catalog Structuring: Develop and maintain a logical and intuitive catalogue structure that aligns with customer search behaviour and the overall marketing strategy.
Optimization: Regularly review and optimize catalogue attributes to improve product discoverability and conversion rates. 3. Listings Optimization
SEO Optimization: Apply SEO best practices to product titles, descriptions, and other content to enhance search rankings.
Content Enhancement: Collaborate with content teams to ensure product listings are compelling, accurate, and optimized for conversion. 4. Cross-Functional Collaboration
Marketing Alignment (Account Team): Work closely with account teams to ensure product listings align with promotional campaigns and branding guidelines.
Supply Chain Coordination: Collaborate with supply chain teams to ensure accurate stock levels and lead times are reflected in the product listings.
Customer Service Liaison: Partner with customer service teams to address any product-related inquiries or issues that may arise. 5. Platform Management
Tool Proficiency: Maintain a strong understanding of eCommerce platforms (e.g., Shopify, Magento, Amazon Seller Central) and tools used for product data management.
Integration Management: Manage integrations with third-party tools for inventory management, pricing, and analytics.
Platform Updates: Stay informed about platform updates and features that can improve the item setup process or enhance product visibility. 6. Quality Assurance
Data Validation: Implement processes to regularly audit and validate product data for accuracy and completeness.
Error Resolution: Identify and resolve any data discrepancies or errors in the product catalog promptly.
Customer Feedback Integration: Use customer feedback to continuously improve product listings and correct any issues. 7. Project Management
Timeline Management: Develop and manage timelines for new product launches, ensuring all listings are live and accurate by the launch date.
Resource Allocation: Allocate resources efficiently to manage the setup of large volumes of items, especially during peak seasons.
Stakeholder Communication: Regularly update stakeholders on the progress of item setup tasks, potential risks, and issues that need escalation. 8. Reporting and Analysis
Performance Tracking: Monitor and analyze the performance of product listings, focusing on key metrics like conversion rate, click-through rate etc...
Reporting: Generate regular reports to share insights and recommendations with the broader eCommerce and account teams.
Continuous Improvement: Identify trends and areas for improvement in the item setup process, driving continuous optimization efforts. 9. Training and Documentation
Training: Provide training to team members and other departments on the item setup process and best practices.
Documentation: Create and maintain comprehensive documentation of processes, guidelines, and standards related to item setup. 10. Vendor Coordination
Vendor Onboarding: Work with vendors (account team) to gather necessary product data and ensure it meets internal standards.
Data Quality Assurance: Ensure vendor (account team) provided data is accurate and consistent with company requirements.
Relationship Management: Maintain strong relationships with vendors (account team) to facilitate smooth and efficient product setup processes.
This comprehensive set of responsibilities ensures that an Item Setup Lead plays a pivotal role in the success of an eCommerce operation by managing the accuracy, visibility, and effectiveness of product listings.
