Lead Digital Marketing

Roles and Responsibilities:

1. Strategy Development:

Develop and execute comprehensive digital marketing strategies aligned with business goals.

Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

2. Team Leadership:

Lead and mentor a team of digital marketing professionals.

Foster a collaborative and innovative team culture.

3. Campaign Management:

Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.

Ensure campaigns are aligned with brand messaging and objectives.

4. Performance Analysis:

Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.

Provide insights and recommendations for continuous improvement.

5. Budget Management:

Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.

Monitor spending and adjust budgets based on performance trends.

6. Cross-Functional Collaboration:

Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.

Coordinate with external agencies and partners as needed.

7. Brand Building:

Drive brand awareness and loyalty through effective digital marketing strategies.

Ensure brand consistency across all digital channels.

Qualifications:

1. Education:

Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

2. Experience:

Minimum of 10 years of experience in digital marketing with a proven track record of success.

Previous experience in a leadership or managerial role.

3. Strategic Thinking:

Ability to think strategically and develop innovative digital marketing strategies.

4. Team Leadership:

Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

5. Analytical Skills:

Strong analytical and data interpretation skills for performance analysis and decision-making.

6. Communication Skills:

Excellent written and verbal communication skills.

Ability to communicate complex digital marketing concepts clearly and concisely.

7. Adaptability:

Ability to adapt to changes in the digital marketing landscape and implement best practices.

Additional Information

Required QualificationPost-Graduate Diploma in Marketing Management ,

Bachelor of Business Administration (B.B.A.) ,

Bachelor of Commerce (B.Com.) ,

Master of Business Administration (M.B.A.) ,