Date: 31 Aug 2024
Location: Gurgaon, IN
Company: Hero Motocorp
Function
Harley Davidson BU
Pay Band
M3 to M5
Role
As the Lead- Dealer Marketing you will be part of the HDBU and will report to the Head- Marketing
The purpose of your role will be to strategize, plan, develop & monitor the in-market marketing initiatives for the H-D Brand to enhance and maintain consistency across the network. The incumbent will be responsible for the last mile moment of truth for the consumer as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships H-D motorcycles are retailed through.
A purpose driven role for you
Your key responsibilities will include, but not limited to:
- Assessing Channel requirements in discussion with the field team and creation of the Network plan (Dealers and ASCs) for Harley-Davidson footprints in India
- Ensures all H-D Infrastructure and SOP guidelines are followed at current as well as future dealerships and ASCs
- Channel Management Automation
- Oversee and guide a team responsible for various marketing activations, including events, promotions, and campaigns
- Foster relationships with dealership management and work closely with them to be aligned to the central strategy
- Collaborating with teams (E-fin, WOT, Rural Marketing) for creation of collaterals including promotional and strategic activities
- Ensuring efficient resource allocation and tracking expenditures. Review of current budget allocation and spending processes, and propose enhancements to ensure more efficient utilization
- Ensure all activations adhere to brand guidelines and messaging to maintain a cohesive brand identity
A Day in the life
The purpose of your role will be to strategize, plan, develop & monitor the in-market marketing initiatives for the H-D Brand to enhance and maintain consistency across the network. The incumbent will be responsible for the last mile moment of truth for the consumer as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships H-D motorcycles are retailed through.
Academic Qualification & Experience
- MBA with core specialization in Marketing
- 10+ Years of experience in Retail Marketing/ Activation, Customer Retail Experience & Strategy development, people management
Technical Skills/Knowledge
- Deep understanding of marketing both traditional and Digital
- Understanding of customer behaviour in different parts of country
- Research oriented, with an ability to sense consumer behaviour and driven by consumer first approach
- Channel Management
- Project management
Behavioural Skills
- Excellent written and verbal communication skills
- Organizational skills including attention to detail and multi-tasking skills
- Ability to coach and mentor teams effectively
- Negotiation Skills,
- Creative mind-set
- Collaborator and ability to deal with ambiguity
What will it be like to work for Hero
As the world's largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.
About Hero
Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.
Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.
We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision Be the Future of Mobility, Hero MotoCorp plans to achieve its next 100 million sales by 2030.
We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight green manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.
In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 its first EV in India and plans to launch the product in global markets.
We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India's flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp's Global Corporate Partner.
Read more about us.
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Recruitment assessments We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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Job Segment: Marketing MBA, R&D, MBA, Marketing, Research, Management
