Job Description
Role: Lead - Content Developer
Experience: 6 to 9 Years
Location: Bengaluru
About Us: Relanto.ai is a global advisory and consulting firm delivering tech solutions powered by AI.
We help customers realize strategic output levers like Customer Experience, Revenue Transformation, Growth and Innovation through our specialized AI driven practices like Data and AI, Strategic Planning, Cloud Transformation, Intelligent Automation and Salesforce Advisory. In a short span of 4 years, Relanto has grown exponentially to 600+ employees and bagged some great logos as clients and forged partnerships with the world's leading tech platforms.
Role Overview: We are seeking a highly skilled and experienced Lead- Content Developer reporting directly to the Head of Marketing to join our Marketing team. This role has high visibility and the incumbent will play a key role in shaping Relanto's content strategy, collaborating with marketing and technical teams, in producing and marketing high-quality content that engages and informs our target audience.
What Would You Do
- Collaborate with marketing and digital teams to develop and implement a content marketing strategy aligned with the company's target audience.
- Produce high-quality content including white papers, thought leadership articles case studies, blog posts, webinars, eBooks, infographics, video scripts and press releases.
- Collaborate with subject matter experts to gain insights and develop well-structured in-depth, technical content that showcases our expertise.
- Utilize industry best practices, identify customer needs and gaps in our content and recommend new topics
- Create and manage a editorial content calendar to ensure a steady flow of content across various platforms for lead-gen and demand-gen.
- Oversee the creation of sales enablement materials such as brochures, product sheets, and presentations.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic. Use analytics tools to track content performance.
You'd Be a Great Fit If You Have
- Proven experience as a tech content writer/developer for B2B tech organizations
- Flair for writing, and a good hold and understanding of technology
- Bachelor's degree in Engineering/ English/Technical Writing or a related field. MBA in Marketing would be an added advantage.
- Exceptional written English skills and ability to blend creativity and technical concepts.
- Understanding of SEO technicalities and best practices
- Publicly available content samples in your name would be advantageous.
Why You Should Choose Us
- Health and Wellness: Healthcare policy covering your family and parents.
- Food: Enjoy scrumptious buffet lunch at the office every day.
- Hybrid work policy: Hybrid work policy on need basis (subject to your role and responsibilities)
- Professional Development: Learn and propel your career. We provide workshops, funded online courses and other learning opportunities based on individual needs.
- Rewards and Recognitions: Recognition and rewards programs in place to celebrate your achievements and contributions.
