Job Description : The Programmatic Media Manager owns all strategic planning and campaign execution involving programmatic display and CTV/OTT campaigns. This position is both strategic and tactical, requiring the Manager to independently generate insights for the campaigns in his/her scope and implement campaigns with the support of our analytics team. The Media serves as the primary point of contact for the client and internal media teams he/she supports for all items regarding programmatic display and CTV/OTT. The Manager will provide expertise in optimization strategies and guidance on best practices related to client communications and internal strategy.
We will rely on the Manager to provide thought leadership, and build strong relationships, both internally and externally, with our valued clients and partners. Manager will have a direct line of communication to senior members of the team reporting to the Media Director.
Manager must possess a strong work ethic, creative thinking and problem solving, and a high attention to detail. He/she must be curious about media performance drivers and enjoy working with passionate/dedicated SMEs.
Key Responsibilities
- Deep experience within DSPs, DMPs, or any ad buying platforms. TheTradeDesk, DV360 required
- Execute, manage, and optimize programmatic campaigns (e.g. auction/exchange-based performance media, audience-based buying, remarketing, etc.) to meet or surpass campaign goals
- Develop, grow, and maintain client and partner relationships
- Manage multiple campaigns across a variety of platforms, clients and products at the same time
- Assist with creating proposals for new business or organic growth (ex: provide strategies and tactics; forecast spend and reach, etc.)
- Work with account managers to develop client decks and status reports
- Partner with Analytics team on campaign measurement; share reporting and insights with clients detailing performance, campaign optimizations, and new opportunities
- Work within social media ad buying platforms (Meta platforms, Twitter, LinkedIn) a plus.
- Troubleshoot issues and oversee campaign QA process
- Attend and participate in client meetings, lead programmatic discussion
- Understand and effectively communicate EXLs value prop
- Stay up to date with changes in programmatic supply chain and ad tech
- Participate in forecasting exercises for clients and senior management
Qualifications
- 5+ years of experience in directly managing and optimizing programmatic display and OTT/CTV campaigns
- Understanding of ad ops tasks related to programmatic buying
- 3+ years of experience working directly in thetradedesk and DV360
- 2+ years in a programmatic lead role, internal management and client facing
- Proficiency in Excel required. Experience in Google Analytics, Tableau a plus.
- Complete understanding of the programmatic supply chain
- Experience in programmatic display and CTV/OTT within insurance and financial serve clients is a plus
