As part of the DnA team, this will be an individual contributor role where you will be responsible for leading various aspects of analytics execution and project ownership. You will lead custom initiatives around project development, client QBRs and strategy discussions, KPI improvement and new project ideation. As Lead Analyst, you will also be required ideate on initiatives for business development and propagate MiQ culture and values within the team.
- Own entire delivery for Flagship/Sustain accounts: Maintain regular communication with all stakeholders and ensure high quality advanced insights with top notch campaign performance.
- Focus on impactful storytelling and recommendations in QBR and SBR to ensure client stickiness.
- Be the business growth advisor and drive long term strategic conversations: Develop in-depth understanding of the account, define client business problem, identify key questions and outcomes.
- Build market leading custom POCs, activation and measurement solutions with the aim of growing the account.
- Active involvement in building Presales/Pre-Campaign decks and support on big RFP pitches to address client challenges.
- Keep the account playbooks up to date.
- Accountable for upskilling market on new analytical applications
- Identify automation opportunities to enhance operational efficiencies and guide Analyst, Senior Analyst on execution.
- Project leadership on central initiatives and new data/API explorations
- Provide technical expertise to the team in Python/R, Spark, Databricks, SQL, data mining, data visualization etc. and ensure tech best practices through code optimizations.
- Provide subject matter guidance on specialised analytical skillsets and new-age technology ideation & implementation.
- Lead Product stakeholders on new feature testing or feature development to help shape the MiQ product roadmap.
- Responsible for mentoring and guiding Analyst and Senior Analyst while functioning as a role model for all analysts.
- Active participation in hiring and onboarding initiatives for analyst, senior analyst and Interns.
- Represent MiQ in external events and industry forums.
Who are your stakeholders
As a Lead Analyst you are required to work with different stakeholders across the MiQ ecosystem:
Programmatic Traders: As an analyst, you collaborate with traders to optimize campaigns. By leveraging your data analysis skills & understanding of the data landscape, you provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.
Account Managers: You work closely with account managers to leverage the power of data partnerships. Through your analysis, you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of MiQs advertising solutions.
Sales Representatives: You will also be helping the sales team by creating insights based on the key market trends and events. Your analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven insights and recommendations that help us in increasing the revenue streams.
Agencies & Clients: Your expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, you empower them to make informed decisions regarding their marketing strategies. Your insights will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, you promote MiQs internal solutions and capabilities, showcasing MiQs unique value proposition in the programmatic landscape.
In summary, as a lead analyst, you add value by providing data-driven insights and recommendations to traders, account managers, sales teams, and agency/advertiser clients that empowers MiQ and its stakeholders reach the right audience with right content at the right time.
What you ll bring
- Bachelor s degree in engineering or equivalent quantitative field (such as Statistics, Mathematics, Economics)
- 3-5 years experience in the analytics domain
- Proficient in advanced Python/R, SQL/Hive/Presto, advanced Excel, MS PowerPoint
- Proven experience in data and business analysis Exposure on Descriptive and Inquisitive analysis
- Successful history of manipulating, processing, and extracting value from large, discrete datasets
- Strong Visualization and Storytelling skills
- Programmatic Media / Ad-Tech domain knowledge
- Knowledge of Big Data processing tools like Qubole/Databricks/Spark
- API integrations
- Experience automating manual and redundant tasks.
- Knowledge of Tableau/PowerBI/Google Data Studio
- Excellent written and verbal communication skills to interact with global stakeholders.
- Established experience of working with clients Highly self-driven and motivated individual
- Team-player with an appetite for learning, sharing and leading.
- Strong attention to detail, ability to multi-task and prioritize.
- Ability to work independently and take initiative.
- Mentoring and guiding skillset
- Continuous learning mindset to keep up with the fast pace of innovation in the field.
What impact will you create
As a Lead Analyst, your role will create value for MiQ in the following ways:
- Driving client stickiness: With your ability to analyze and interpret data, you will help our stakeholders make informed decisions. By providing accurate and actionable insights, you contribute to improving campaign performance and identifying new opportunities thereby improving customer stickiness.
- Driving Profitability: By leveraging the power of data you are expected to identify areas where we can optimize costs & improve performance of campaigns, while maintaining a competitive edge & profitability in our spends.
- MiQ Growth: Being on top of market trends & developments to suggest strategic measures that can help support MiQs business & tap into new revenue streams to drive growth
- Support Key Decision Making: Your expertise in data analysis and reporting provides decision-makers with the necessary information to make informed choices. Your reports, dashboards, and presentations help guide agencies, advertisers & internal stakeholders in making strategic and tactical decisions that align with the MiQs or clients objectives.
- Analyst Best Practices: As a lead analyst, you are expected to introduce analytics & data best practices within the team, helping in setting up structures and quality frameworks within the team & internal stakeholders
- Developing Custom Analytics Solutions : Leveraging your experience in data science & advanced analytics, you will be expected to provide recommendations & assist in development of MiQ products & assist in enhancing their consumption within the target market
