- We are actively seeking an adept Lead Analyst to join our E-Commerce Analytics team and own GA4 implementation using GTM. Applicant should have keen acumen for translating intricate business requisites into pragmatic tagging solutions.
- As a tagging owner, you will be responsible for tagging, testing, and documentation from end to end, necessitating adept communication skills in both written and verbal forms, as you engage with a diverse array of stakeholders including product managers, channel marketing leads, and the development team.
- This position stands out due to its elevated visibility, acting as the driving force behind our marketing transformation initiatives. The role offers an immersive learning opportunity within a growing team.
Responsibilities:
- Manage digital analytics implementations for comprehensive data tracking.
- Develop and own implementation documents, addressing both technical and business perspectives.
- Execute strategic tagging solutions in Google Tag Manager (GTM).
- Experience with implementing advertising tools tags such as Google Ads, Facebook, etc
- Conduct audits of existing tags, and create new tags, triggers, variables, and other elements.
- Hands-on experience in developing SDRs, data layers, and implementing digital tagging strategies.
- E-commerce tag analysis and implementation experience, covering at least one full life cycle.
- Validate tags and ensure quality control using extensions.
- Implement server-side Google Tag Manager for enhanced analytics capabilities.
Tools / Technologies Required:
- GA4
- GTM
- PL-SQL
- JavaScript for GTM
In return you will bring
- 8+ years of industry experience in web analytics, marketing, and e-commerce domain
- Minimum 4 years of experience in UA/GA4 implementation in Retail / E-Commerce domain
- Expertise in analysis of large customer data and brings insights and value from it
