Auburn Digital Solutions Pvt. Ltd. is seeking an experienced and dynamic Account Lead to manage all social media accounts across the Delhi NCR region. The ideal candidate will have a minimum of 7 years of experience in managing government and PSU accounts, both at the state and central government levels.
Responsibilities
Overall Responsibilities:
- Lead and manage the strategy and execution of social media and digital media campaigns for government, PSU, and private brand accounts.
- Develop and maintain strong relationships with key stakeholders in government, PSUs, and private sectors.
- Oversee the planning, implementation, and optimization of social media and digital media campaigns.
- Ensure compliance with government regulations and guidelines for digital and social media communications.
- Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
- Coordinate with internal teams, including content creators, designers, and analysts, to deliver high-quality digital and social media content.
- Manage crisis communication and reputation management for clients.
- Stay updated with the latest trends and best practices in digital and social media marketing.
- Engage in business development activities to identify and secure new opportunities.
- Present weekly and monthly digital and social media strategies to clients.
- Lead new pitches and proposals to prospective clients.
Daily Responsibilities:
- Manage and oversee the daily operations of social media and digital media accounts team for assigned clients.
- Contribute in creating and brainstorming engaging content across various digital and social media platforms.
- Monitor team managing social media channels for feedback, questions, and inquiries, ensuring timely and appropriate responses.
- Analyze digital and social media metrics, prepared by team daily/weekly reports to track campaign performance.
- Conduct regular meetings with each clients to discuss progress, gather feedback, and adjust strategies as needed.
- Ensure Collaboration with the creative team to oversee compelling visuals and multimedia content for each accounts
- Ensure all digital and social media activities align with the overall communication strategy and brand guidelines.
Key Competencies
- Leadership and team management skills.
- Strategic thinking and problem-solving abilities.
- Strong analytical skills and attention to detail.
- Creative mindset with the ability to develop engaging content.
- Proactive and results-oriented approach
Requirements
- Minimum of 7 years of experience in managing social media and digital media accounts for government, PSU, and private brand clients.
- Any Bachelor's or Master's degree, Mass Communications, Journalism, Public Relations or Business Management preferred.
- Proven track record of successfully managing large-scale digital and social media campaigns.
- Strong understanding of government regulations and compliance requirements.
- Excellent communication and interpersonal skills.
- Ability to work effectively under pressure and manage multiple projects simultaneously.
- Proficiency in social media management tools and analytics platforms.
Skills Required
- Client Servicing *****
- Social Media & Digital Media *****
- Paid Media Management *****
- Team Management *****
- Content Strategy /Curation/ Planning ****
- Business Development *****
- Team Coordination ****
