We are looking for a Junior SEM/SEO Specialist to join our marketing team and contribute to our rapid growth. In this role, you will develop and manage SEM campaigns, conduct keyword research, and optimize our website for search engines. Your work will be pivotal in driving website traffic and leads, impacting sales and overall business success. You'll have the opportunity to work on a high-traffic website and engage with a large social media audience. If you have a passion for digital marketing and a data-driven mindset, we invite you to apply and help shape our online presence.
Responsibilities
- Plan, optimize, and implement paid search campaigns
- Understand bidding strategies for various campaigns and ad platforms
- Optimize copy and landing pages for SEM/SEO campaigns
- Perform extensive keyword research
- Research and implement content recommendations for organic SEO success
- Conduct market research, trend and competitive analysis
- Analyze data using statistical techniques to determine actionable insights
- Monitor web analytics dashboards, reports, and key reporting tools
Requirements
- AdWords Certifications
- 2 years of experience managing PPC campaigns across Google and Bing
- Strong Excel skills, including vlookups and pivot tables
- Analytical skills with experience in generating SEM/SEO reports
- Working knowledge of SEO practices
- Experience in B2B or lead generation campaigns is a plus
- Familiarity with Analytics/SEO tools like Google Analytics, Tag Manager, Moz, SEMrush
- Knowledge of HTML, CSS, and JavaScript is a plus
- BS/MS degree in Marketing or a quantitative field is a plus
