- Managing Paid Campaigns on Google Ads Search, Shopping, Display, Youtube, and Bing.
- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding.
- Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
- Campaign planning and implementation, budget management, performance review, optimisation and analysis for all assigned SEM Accounts.
- Set up Goals, Funnels in Google Analytics. Analyse user behaviour campaign performance.
- Reporting: Help team generating reports to analyse account performance and reporting the same to the clients on weekly and monthly basis.
- Developing recommendations based on Ads /Analytics to drive decision making across various spectrums of online marketing.
- Staying on top of current search engine news, trends and Pay Per Click practices.
- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
- Deep understanding of Google Merchant Accounts, Amazon Seller and Seller Ads, Bing Shopping, and other shopping sites.
- Familiar with Google Analytics, Google Ads, and downstream metrics measurement and funnel optimization and conversion a plus.
- Generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis. Knowledge of Google data studio, Supermetrics will be a plus.
ELIGIBILTY- Bachelors degree in Marketing or related major required
