Job Description
The candidate will help conceptualize and execute social media content and campaigns. Ongoing assignments will range from concept development (everything from taglines to campaign concepts) to the creation of long - and short - form content.
Job Location: Chennai.
Junior Copywriter Content Specialist Social Media
Job Description:
Ability to generate creative content on a day - to - day basis. Should possess excellent analytical skills.
Has good knowledge with principles of SMM
Must be proficient in English and should have a flair in writing daily postings on various Social Channels.
Good technical understanding and can pick up new tools quickly
Ability to manage multiple projects , prioritize and meet tight deadlines in a fast - paced environment
In - depth knowledge and understanding of all social media platforms
Knowledge of blogging and seeding to relevant blog pages , groups on social platforms and relevant communities.
Ability to effectively communicate information and ideas in written and verbal format , and build and maintain engaging conversations online.
A Team player , with the confidence to take the lead and guide other departments when necessary
Complete Social Media Management for a brand; ranging from strategy , plans , execution and monitoring the results.
Collects and analyzes data related to social media marketing campaigns.
Tracks performance of various social media initiatives and develops/implements changes to improve business results.
Assists organizations in identifying appropriate social media channels for their specific business needs , and tailors campaigns to the target audience.
Familiar with a variety of the fields concepts , practices , and procedures.
Relies on extensive experience and judgment to plan and accomplish goals.
Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected.
Experience across driving Social Media campaigns for National brands(Ideal)
Generate reports on Social Media campaigns , highlighting positives & negatives and campaign progress
Proficient in Qualitative and Quantitative research methods
Leverage technical tools and quantitative data to ensure overall campaign success , uncover problems , and measure results.
Deliver real time content within relevant social spaces which dynamically engages the audience
Should be able to build and nurture a community online
Be the agony aunt of the team byproviding analysis and recommendationsas various projects evolve.
Prepare campaign insights reports , including analysis and research leveraging performance and delivery data.
Must have a go - getter attitude and should be aware of various Social media trends.
Should be proficient in deadlines and reporting to Senior Managers.
Will report to a Social Media Manager or head of a unit/department.
Candidates with blogging , newsletter writing and management , press releases experience would be preferred. Skills required:
A graduate degree
Proven experience in Digital and/or Social Media Marketing with a digital agency
1 2 years experience in social media marketing with demonstrated successes
Candidates with knowledge in design softwares like Photoshop , Illustrator etc. will be preferred.
Should have experience of conceptualising , executing and managing social media/digital campaigns for brands , preferably national brands.
Attention to detail and the ability to effectively multi - task in a deadline driven atmosphere
Experience in Digital media company/online media company with proven ability to lead a team will be preferred
Proficiency in MS Excel , PowerPoint , and Word
Passion for social media and internet marketing industries
Excellent verbal and written communication skills
Outstanding ability to think creatively , identify and resolve problems
Strong secondary research and structuring skills
Ability to clearly and effectively articulate thoughts and points
High levels of integrity , autonomy , and self - motivation
Excellent analytical , organizational , project management and time management skills
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