Junior Brand Manager

Key Responsibilities:

Brand Strategy: Collaborate with the Senior Brand Manager to develop and execute brand strategies that align with company objectives.

Market Research: Conduct market research to identify consumer trends, competitors, and opportunities for brand enhancement.

Content Development: Create and manage engaging content across various platforms, including social media, websites, and print materials.

Campaign Management: Assist in planning and executing marketing campaigns, from conception to analysis, to enhance brand visibility and drive sales.

Brand Identity: Maintain and uphold brand guidelines to ensure consistent messaging and branding across all touchpoints.

Collaboration: Work closely with the sales, product development, and design teams to ensure brand alignment and product launches.

Performance Analysis: Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.

Budget Management: Assist in managing the brand marketing budget effectively.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Preferably after Engg

1-2 years of relevant marketing or branding experience.

Strong written and verbal communication skills.

Proficiency in Microsoft Office and marketing software/tools.

Creative thinking and problem-solving abilities.

Excellent project management and organizational skills.

Understanding of market trends and consumer behavior.

Knowledge of social media platforms and digital marketing.

Preferred Qualifications:

Experience in the home decor/ FMCG sector.

Familiarity with graphic design and Adobe Creative Suite.

Google Analytics or other analytical tools proficiency.

• Travel - Once/ twice in a quarter
• Agency interaction will be high
• Candidate should be from good institute with Engg background & MBA