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Company Profile: Tring is India's leading new age digital platform connecting fans and celebrities digitally through various products like personalized video messages, live interactions, DM on Instagram, Personalized meet-ups and many more. Tring has a roster of more than 12,000+ celebrities from Bollywood, TV, sports, regional and international space, covering names like Shankar Mahadevan, Sharman Joshi, Shaan, Vivek Oberoi, Saina Nehwal, David Koechner, Enrique Arce, and many more.
Why should you join Tring
Our goal: Tring wants to change the gifting experience in India, by allowing fans to connect directly
with the celebrities of their choice, either digitally or in-person.
As a Brand Execution Executive, you will be responsible for managing a brand and overseeing the
management of a celebrity's association with the brand. You will play a crucial role in developing
and implementing strategies to enhance the brand's image and achieve its marketing objectives
while leveraging the celebrity's influence and appeal. This position requires a strong understanding
of branding, marketing, and talent management, as well as exceptional communication and
organizational skills.
Roles and Responsibilities:
Responsibilities:
1. Brand Management:
- Develop and execute brand strategies, ensuring consistency across all marketing channels and touchpoints.
- Maintain brand guidelines and ensure brand messaging is effectively communicated across all marketing materials.
2. Celebrity Management:
- Identify and select appropriate celebrities or influencers to associate with the brand, aligning their values with the brand's image and target audience.
- Negotiate contracts and manage relationships with celebrities, ensuring contractual obligations are met.
- Coordinate and oversee celebrity endorsement campaigns, photo shoots, events, and other promotional activities.
3. Partnership Development:
- Identify and pursue potential brand partnerships and collaborations that align with the brand's values and marketing objectives.
- Manage relationships with external agencies, vendors, and partners involved in brand and celebrity-related activities.
Required Skills-
- Bachelor's degree in marketing, business administration, communications, or a related field.
- Proven experience in brand management, celebrity management, or a related role, preferably in the consumer goods, fashion, entertainment, or advertising industry.
- Strong knowledge of brand strategy, marketing principles, and consumer behaviour.
- Excellent communication and negotiation skills to effectively manage relationships with celebrities, partners, and internal stakeholders.
- Ability to think creatively and strategically, with a keen eye for detail and aesthetics.
- Proficient in market research and analysis, with the ability to derive actionable insights from data.
- Strong project management and organizational skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Familiarity with digital marketing, social media platforms, and influencer marketing trends.
- Understanding of legal and ethical considerations in celebrity endorsements and brand partnerships.
- Strong leadership skills and the ability to collaborate effectively with cross-functional teams.
Date Posted: 30/07/2024
Job ID: 86931271