The role entails integrated marketing lead, responsible for leading and managing the company s integrated marketing efforts to drive brand awareness, customer acquisition and revenue growth.
Responsibilities:
Overall:
- Generating leads through activities digital channels such as email marketing, SMS, RCS, WhatsApp.
- Implement best practices across the digital channels such as segmenting, targeting, frequency and deliverability.
- Should be able to optimize on the campaigns.
Email Campaign Management:
- Design, edit, test and deploy email campaign using communication tools.
- Create and manage multiple templates for email campaigns.
- Experience with marketing automation platforms and the ability to implement automated workflows for lead nurturing, scoring and personalized customer journeys.
- Experience in conducting A/B testing to optimize the campaign elements such as subject lines, visuals and calls to action for improved engagement.
Digital Media Planning:
- Deploy continuous lead generation digital campaigns and building customer journey from leads to acquisition.
- Conceptualize, develop, and execute digital marketing campaigns across various channels including digital, social media, email, content marketing.
- Generate and share reports on campaign performance optimizing strategies for enhanced performance.
- Monitor and manage lead progression through sales funnel.
- Coordinate with respective team to gather audience lists.
- Use data driven insights to assess campaign performance, identify areas of improvement and make data backed recommendations.
- Should be able to optimize the marketing ROI.
Marketing Automation:
- Building and monitoring automated campaigns across web and email.
- Building and testing workflows workflows and automation on multiple platforms (Hubspot, Moengage, etc.).
- Ensuring smooth execution of campaigns and troubleshoot in case of any issues.
- Using CRM and marketing automation tools to segment and target customers group effectively, ensuring personalized content is delivered to the right audience.
- Identifying new areas of automation, set-up and smooth running.
Skills Required:
- Bachelor s degree in Marketing and Business to a related fields ( master s degree preferred).
- Proven experience of 4-6 years in marketing.
- Proficient in email marketing, campaign management, lead generation.
- Familiarity with email marketing tools such as netcore, gupshup etc.
- Proficiency in MS Excel, MS PowerPoint and other Office 365 application.
- Proficiency in marketing analytics and data driven decision making.
- Strong familiarity with marketing automation tools and technologies.
- Ability to work in a fast paced, dynamic environment.
- Excellent communication and collaboration skills.
- Should be able to collaborate with various departments such as sales, product, IT, Customer support to align initiatives and execution.
- Manage relationships with external marketing agencies vendors, partners to support campaign execution and achieve marketing goals.
- Ensure all marketing activities comply with industry regulations and ethical standards.
- Should be abreast of current marketing tools used in marketing.
