Jr. Marketing Coordinator

• Assist in the development and implementation of the clientu2019s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success and prepare dashboards for CXOsProvide market research, forecasts, competitive analysis, campaign results, and consumer trends
• Daily and Monthly Responsibilities:Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Team in evaluating and establishing the marketing plan and strategy, setting objectives, planning and organizing promotional presentations, and updating calendarsCommunicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate and coordinating the creation of new materials as needed
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Skills and Qualifications:

• Bachelor degree in marketing, advertising, or communications
• Past work experience as a marketing coordinator or similar role would be preferred
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Google Docs suite, especially with Sheets and Slide
• Preferred Qualifications:Familiarity with content management systems (CMS) and customer relationship management (CRM) tools