About Hyve:We are a company started by a group of IIM and NIFT graduates with a vision of building an apparel brand that India can be proud of. We are India's first online customization portal for active wear. Over the last 5 years, we have been able to serve more than 15000 clients across India. We offer fashionably designed, contemporary basics for men, women, and kids that are produced in India.
Social Media Management:- Assist in planning and executing social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Create, schedule, and publish engaging content (text, images, videos) that aligns with the brand's voice and marketing goals.- Monitor social media channels for trends, engagement, and brand mentions, and respond to comments and messages promptly.
Content Creation:- Support the creation of blog posts, newsletters, website content, and other digital marketing materials.
Assist in brainstorming and developing content ideas that resonate with the target audience.Search Engine Optimization (SEO):
Conduct keyword research to support SEO strategies and content development.
- Optimize website content for search engines to improve organic search rankings and drive traffic.
Monitor and report on SEO performance using tools like Google Analytics and Search Console.Email Marketing:
Assist in creating and managing email marketing campaigns, including drafting emails, segmenting lists, and analyzing campaign performance.
- Help with A/B testing of email content and design to improve open rates and click-through rates.
Paid Advertising:
- Support the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, Facebook Ads).
Monitor ad performance and provide recommendations for improvements.
Track and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics, and email marketing software.- Prepare regular reports on key metrics and provide insights to improve future campaigns.
Market Research:- Conduct research on industry trends, competitors, and target audience behaviors to inform digital marketing strategies.
Stay updated on the latest digital marketing best practices and tools.Collaboration:
Work closely with the marketing team to ensure a cohesive and integrated approach to all digital marketing activities.
- Collaborate with designers, content creators, and other departments to ensure high-quality content and campaigns.
- Qualifications and Skills:
Bachelor's degree in Marketing, Communications, or a related field.
- Basic understanding of digital marketing principles and tools.
Familiarity with social media platforms and their best practices.- Basic knowledge of SEO, content marketing, and email marketing.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Experience with design tools like Adobe Creative Suite or Canva is a plus.
Strong written and verbal communication skills.- Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
Job Type: Full-time
Benefits:
* Health insurance
Schedule:
Supplemental Pay:
Application Question(s):
- Our office is in Kinfra Apparel Park Thumba ,Trivandrum . Will you be able to travel or relocate to this location
Work Location: In person
Expected Start Date: 01/10/2024
