Job Purpose:

Job Responsibility

nJob Purpose:

nKey Responsibilities:

• nCampaign Management:

  • nDevelop and execute digital marketing strategies, including SEO, SEM, email marketing, display ads, and social media campaigns.
  • nManage the performance of paid marketing campaigns across Google Ads, Facebook, LinkedIn, Twitter, and other relevant platforms.
  • nConduct keyword research and optimize website content to improve search engine rankings and visibility.

• nContent Creation & Strategy:

  • nCollaborate with content writers and designers to produce engaging content for blogs, landing pages, social media, newsletters, and promotional materials.
  • nDevelop a content calendar aligned with stock market events, trading seasons, and product launches.

• nSocial Media Management:

  • nManage and grow the company's social media presence across multiple platforms.
  • nCreate and curate relevant and timely content tailored to different audiences (retail investors, HNIs, traders).
  • nEngage with the online community, respond to inquiries, and build a strong customer following.

• nLead Generation & Nurturing:

  • nImplement lead generation strategies through digital channels such as paid ads, SEO, and content marketing.
  • nOptimize landing pages and lead generation forms to maximize conversions.
  • nWork closely with the sales team to ensure a smooth transition from lead generation to client acquisition.

• nAnalytics & Reporting:

  • nTrack, analyze, and report on digital marketing performance using tools like Google Analytics, Google Ads, SEMrush, etc.
  • nMeasure KPIs such as website traffic, conversion rates, cost-per-lead (CPL), return on ad spend (ROAS), etc.
  • nUse data insights to optimize ongoing campaigns and make data-driven decisions for future campaigns.

• nSEO & SEM:

  • nConduct keyword research and optimize web pages for SEO to increase organic search rankings.
  • nManage PPC campaigns and perform A/B testing to improve ad performance and ROI.

• nEmail Marketing:

  • nPlan and execute email marketing campaigns targeting new and existing clients.
  • nSegment email lists based on customer behavior and trading preferences.

• nMarket Research:

  • nStay up to date with the latest industry trends, competitor strategies, and emerging marketing technologies.
  • nConduct market analysis to identify client needs and opportunities for new marketing initiatives.

nKey Performance Indicators (KPIs):

• nIncrease in website traffic and engagement (measured through metrics such as sessions, bounce rate, and time on site).
• nGrowth in social media followers and engagement rate.
• nImprovement in search engine rankings for relevant stock broking keywords.
• nNumber of quality leads generated per month and conversion rates.
• nCost-per-lead (CPL) and return on investment (ROI) for paid marketing campaigns.
• nEmail open and click-through rates (CTR).

nRequired Skills:

• nProficiency in Google Ads, Google Analytics, SEMrush, Hootsuite, and other marketing tools.
• nStrong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
• nExcellent analytical skills and ability to interpret data for campaign optimization.
• nStrong written and verbal communication skills.
• nBasic knowledge of HTML/CSS is a plus.

nQualification

nPackage

nIndore