Job Details
Description
At Visteon, the work we do is both relevant and recognizednot just by our organization, but by our peers, by industry-leading brands, and by millions of drivers around the world.
That's YOUR work.
And, as a truly global technology leader in the mobility space, focused on building cross-functional AND
cross-cultural teams, we connect you with people who help you grow.
So here, whatever we do is not a job. It's a mission. As a multi-billion-dollar leader of disruptive change in the industry, we are shaping the future, while enabling a cleaner environment. No other industry offers more fast-paced change and opportunity. We are in the midst of a mobility revolution that will completely change the way we interact with our vehicles, reduce the number of car accidents and fatalities, and make the world a cleaner place.
Visteon is at the epicenter of this mobility revolution.
Two major trends in the automotive industry the shift to electric vehicles and vehicles with autonomous safety technologies have created unique opportunities for Visteon. We are the only automotive provider focused exclusively on cockpit electronics the fastest-growing segment in the industry.
And our team is ready for YOU. To show the world what you can do.
Detailed description:
Mission of the Role: You will oversee Visteon's integrated marketing and communications function for India and APAC, which involves three key focus areas: brand, internal communications and external communications. Using expertise in the local markets, you'll adapt our global strategy for local relevancy both in how we're perceived externally and how we best communicate internally to engage our workforce with the Visteon brand. You will also partner closely with the global talent acquisition team to strongly position Visteon as an employer of choice for key talent.
Key Objectives of this Role:
- Develop trusted partnerships with key stakeholders to shape the employer brand and recruiting marketing efforts for India and the extended APAC region
- Create and execute campaigns for local and regional audiences, including the development of marketing collateral, digital content, and event strategy for diverse audiences
- Build and maintain strong relationships with Talent Acquisition teams to support recruitment marketing results and impact on hiring objectives
- Actively support and measure analytics and optimizations behind regional talent brand campaigns, levelling up to global KPIs and goals
- Support regional talent attraction event efforts such as university events, trade shows, hosted networking events, etc.
INTERNAL COMMUNICATIONS
- Create strategic and creative campaigns to engage and inform employees across India and showcase Visteon India in global forums.
- Partner with Visteon's global communications teams to deliver company-wide messaging and updates to the region
- Support site-wide or region-wide town halls, events, communication activities during executive visits, etc.
- Design messaging on regionally relevant internal topics, (e.g. people news, change communication, success stories) and talking points to ensure consistency and global alignment.
- Work with leaders and cross-functional teams (e.g., engineers, operations, site leads, HR, etc.) to create and lead effective regional internal communications to our employees.
- Contribute local/regional crafted stories to internal news engines including company blog, newsletters, intranet, etc.
EXTERNAL COMMUNICATIONS
- Develop Visteon's external communications program for India, developing and executing proactive PR campaigns to amplify local identity, company's value proposition, key moments and events
- Identify opportunities for company to participate in relevant industry events and forums, providing support as needed
- Use industry knowledge to bring local insights to global messaging, supporting local spokesperson media training and briefing opportunities
- Measure the effectiveness of campaigns and be the strategic business partner to regional customer business groups and talent acquisition, gathering insights on local challenges, business priorities and industry themes, to support the country's unique communications needs and add value through external communications and thought leadership content
- Support with integrated communications CSR campaigns for India to promote the positive investments Visteon is making in the country.
- Measuring and analyzing the effectiveness of internal and external communications efforts to demonstrate functional impact to HR and the wider business.
Key Performance Indicators:
- Brand recognition/awareness internally and externally
- Alignment of key communication assets (external and internal) with the global narrative
- Hiring objectives as aligned with Talent Acquisition team (candidate awareness/touchpoints, number of applicants, referrals etc.)
Key Year One Deliverables:
- Audit of external Visteon brand reputation amongst key demographics and internal communications processes
- Overall communication strategy in place (encompassing all three focus areas: brand, internal, external communications) to streamline region-specific communications and better engage employees.
- Successfully increased brand awareness in the region both externally and internally.
- Position the Communication role as a strategic partner to the key stakeholder groups on a regional level, building a good network and trustworthy relationships.
Qualification, Experience and Skills:
- 6+ years experience in marketing, communications or public relations related field
- Experience working in local market (India) for a large multinational organization
- Experience adapting communications strategy for local market trends, customer needs, competitive landscape, and cultural nuances
- Ability to translate business objectives to marketing and branding campaigns, with a focus on results and measurable impact.
- Understanding of talent acquisition/candidate journey and employer brand
- Experience with digital marketing channels and other offline marketing channels including trade shows or events
- Compelling storyteller with excellent verbal and communication skills
- Strong stakeholder management and networking skills
- Proactive and hands on approach, collaborative spirit and ability to work in an international team
- Ability to work independently with solid organizational skills and project management
- Ability to adapt to a dynamic environment
Key Behaviors:
- An experienced communications business partner with strong ability to work with senior technology leaders to understand their strategy and communicate it in their tone of voice and an impactful way to a targeted audience.
- A strong track record for leading, planning and executing communications and marketing campaign activity.
- Strong writing, creative skills and channel mix understanding being able to adapt to varying audience groups, tone of voice and based on feedback of senior leaders.
- Familiarity/understanding of how to best reach Gen Z/university students.
Reporting Structure:
This is an individual contributor role reporting to the Senior Manager of Global Communications.
More Good Reasons to Work for Visteon Focusing on the Future
Our company strategy focuses on leading the evolution of automotive digital cockpits and safety solutions. This strategy is driven by constant innovation, and you will support our efforts through your role. We are recognized across the industry for innovation. We have a strong book of business that is expected to drive future growth, along with a customer base that includes almost every automotive manufacturer in the world.
Company Culture
Working at Visteon is a journey in which our employees can develop their strengths and advance their careers while making a difference globally. Join us and help change the world and how we interact with our vehicles. Visteon is where the best technical talent creates the future. Learn more about our culture here.
Competitive Compensation And Benefits
Visteon offers competitive salaries and benefits and an environment that encourages employees to achieve their career goals.
About Visteon
Visteon is advancing mobility through innovative technology solutions that enable a software-defined and electric future. With next-generation digital cockpit and electrification products, Visteon leverages the strength and agility of its global network with a local footprint to deliver a cleaner, safer and more connected vehicle experience. Headquartered in Van Buren Township, Michigan, Visteon operates in 17 countries worldwide, recorded approximately $3.95 billion in annual sales and booked $7.2 billion of new business in 2023. Learn more at visteon.com.
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