Years of Experience:
1-2 years
Department:
Influencer Management
Major Responsibilities
- Networking with influencers.
- Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
- Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.
Research & Identification:
- Analyse the client's brand tone, the vision, and how they would like to project themselves.
- Responsible for carrying out in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
- Responsible for reaching out to influencers and blogger to discuss new business synergies.
- Sharing the quotations and deliverables.
Strategy:
- Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon.
- Ensure these timelines are shared with the influencer/ blogger
Execution:
- Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
- Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
- Responsible for cross promotional strategy.
