Overview
We are seeking a creative and strategic Influencer Marketing Strategist to join our team. This role will focus on developing and executing innovative influencer marketing strategies, ensuring high-quality content delivery, and driving business growth through effective campaign management.
Key Responsibilities
- Content & Strategy Planning:
- Develop and execute comprehensive content strategies for influencers, ensuring alignment with brand objectives.
- Business Development:
- Prepare and deliver compelling pitch presentations to potential clients, showcasing influencer marketing opportunities.
- Creative Research & Trends Analysis:
- Conduct in-depth research to identify emerging trends and insights in influencer marketing and social media.
- Campaign Planning & Coordination:
- Collaborate with the execution team to plan and coordinate influencer campaigns, ensuring timely and effective delivery.
- Content Creation:
- Draft press releases, quotes, and industry articles that effectively communicate campaign messages and enhance brand visibility.
- Quality Assurance:
- Ensure all content produced meets high-quality standards and aligns with brand voice and messaging.
- Brainstorming & Ideation:
- Lead brainstorming sessions to generate innovative ideas for PR and influencer marketing campaigns.
- Presentation Skills:
- Demonstrate strong presentation skills to communicate strategies and campaign concepts to clients and internal teams.
- In-House Content Shooting:
- Oversee in-house content shooting sessions to capture high-quality visuals and materials for influencer campaigns.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 1+ years of experience in influencer marketing, PR, or a related area.
- Strong understanding of social media platforms and influencer dynamics.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to think creatively and strategically.
- Experience in content creation.
