Influencer Marketing Specialist

We are seeking a dynamic and result-oriented Influencer Marketing Specialist to join our marketing team. The ideal candidate will have a passion for social media, a deep understanding of influencer marketing trends, and the ability to create and execute effective influencer campaigns.

Key Responsibilities

Campaign Strategy & Planning

- Develop and implement influencer marketing strategies that align with overall marketing goals.

- Identify and engage with key influencers across various platforms (Instagram, YouTube, etc.).

- Create comprehensive campaign plans, including goals, KPIs, budgets, and timelines.

Influencer Relationship Management

- Build and maintain strong relationships with influencers and their managers.

- Negotiate contracts, deliverables, and timelines with influencers.

- Ensure influencers align with brand values and messaging.

Content Development & Collaboration

- Collaborate with influencers to develop creative and authentic content.

- Coordinate content production, ensuring it meets brand standards and campaign objectives.

- Provide guidance and support to influencers throughout the content creation process.

Campaign Execution & Monitoring

- Launch and manage influencer campaigns across social media platforms.

- Track and analyze campaign performance, providing regular reports on key metrics.

- Optimize campaigns based on performance data and insights.

Cross-functional Collaboration

- Work closely with internal teams, including marketing, PR, and product, to align influencer efforts with broader marketing initiatives.

- Coordinate with the legal team to ensure compliance with advertising and disclosure regulations.

Market Research & Trend Analysis

- Stay up-to-date with industry trends, best practices, and emerging platforms.

- Conduct competitor analysis to identify opportunities and inform strategy.

Qualifications

- Bachelor's degree in Marketing, Communications, or a related field.

- 2+ years of experience in influencer marketing, social media, or a related role.

- Strong understanding of social media platforms and influencer marketing trends.

- Excellent communication, negotiation, and relationship-building skills.

- Creative thinker with the ability to develop engaging content ideas.

- Proficiency in using analytics tools to measure and report on campaign performance.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Experience working with influencer marketing platforms (e.g., AspireIQ, Influencity).

- Familiarity with digital marketing and SEO.

- Strong writing and editing skills.

Job Types: Full-time, Permanent

Pay: 20,000.00 - 30,000.00 per month

Schedule:

• Day shift
• Fixed shift

Experience:

• total work: 2 years (Preferred)

Work Location: In person