Influencer Marketing Specialist

Job Title:Influencer Marketing Specialist

Location: Mumbai (Lower Parel)

About Knya:

Knya is India's leading online medical apparel brand. The brand was founded in 2021 by the husband-wife duo, Vanshika and Abhijeet Kaji.

The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.

Knya has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

Since its inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.

Overview:

We are looking for a dynamic and enthusiastic Influencer Marketing Executive to join our team. The ideal candidate will assist in implementing both online and offline marketing strategies, with a focus on influencer collaborations, NGO partnerships, and CSR initiatives. This role offers a unique opportunity to gain hands-on experience in a fast-paced marketing environment while contributing to meaningful projects that align with our company's values.

Key Responsibilities:

• Identify and research potential influencers and collaborators aligned with the brand's values and target audience.
• Outreach to influencers and manage communication for potential partnerships.
• Assist in developing and implementing influencer marketing strategies to increase brand awareness.
• Support the planning and execution of offline marketing campaigns, events, and activations.
• Assist in coordinating logistics for trade shows, conferences, and other relevant offline marketing opportunities.
• Collaborate with cross-functional teams to ensure seamless execution of offline initiatives.
• Research and identify potential NGO partners with shared values and goals.
• Assist in creating marketing materials for campaigns in partnership with NGOs.
• Contribute to the planning and execution of Corporate Social Responsibility (CSR) initiatives.
• Coordinate with internal teams and external partners to implement CSR projects aligned with the company's mission and values.

Apply now by sharing your resume at [Confidential Information] to join our team.