Role: Assistant Manager / Manager - Influencer Marketing
Strategic Leadership:
- Develop and execute a comprehensive influencer marketing strategy aligned with overall marketing objectives.
- Provide strategic direction for influencer selection, content creation, and campaign optimization.
Influencer Relationship Management:
- Cultivate and maintain relationships with key influencers, negotiating contracts and partnerships.
- Oversee the onboarding process for new influencers, ensuring alignment with brand values and campaign objectives.
Content Strategy and Development:
- Lead the ideation and creation of high-quality, engaging content in collaboration with influencers.
- Drive innovation in content formats and storytelling techniques to maximize audience engagement.
Performance Analysis and Optimization:
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
- Continuously refine influencer selection criteria and content strategies based on data-driven insights.
Cross-Functional Collaboration:
- Collaborate closely with internal teams including marketing, creative, and product development to align influencer initiatives with broader business objectives.
- Lead cross-functional projects to integrate influencer marketing into overall brand campaigns and initiatives.
Team Leadership and Development:
- Manage and mentor a team of influencer marketing specialists, providing guidance and support to drive individual and team success.
- Foster a collaborative and high-performance culture within the influencer marketing team.
Budget Management:
- Develop and manage influencer marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Track expenses and campaign costs, providing regular updates and forecasts to senior management.
Stakeholder Communication:
- Serve as the primary point of contact for internal stakeholders, providing regular updates on influencer marketing initiatives and performance.
- Present findings and recommendations to senior leadership, articulating the value of influencer marketing efforts.
