Love working with influencers and using social media
We are excited to announce that Barcode is seeking an Influencer Marketing Associate to join our dynamic team. The ideal candidate will have a passion for social media, excellent communication skills, and a proven track record in influencer partnerships. This role offers the opportunity to shape our brand's presence across various platforms. If you're creative, strategic, and ready to make an impact, we'd love to hear from you!
Key Responsibilities:
- Conduct thorough research to identify potential influencers who align with our clients target audience and brand values.
- Develop and maintain a database of relevant influencers across multiple niches and platforms.
- Initiate outreach efforts to establish connections, negotiate collaborations, and foster long-term relationships with influencers.
- Collaborate with account managers and creative teams to develop effective influencer marketing strategies that align with client objectives.
- Create detailed campaign briefs for influencers, ensuring they understand the brand's message and campaign goals.
- Monitor campaign timelines, ensuring influencers meet content submission deadlines and contractual obligations.
- Monitor and analyze campaign performance metrics and KPIs to measure the effectiveness of influencer marketing initiatives.
- Provide regular reports and insights to clients, showcasing the impact of influencer marketing on their brand's performance.
- Use data-driven insights to optimize future influencer campaigns and improve overall performance.
- Cultivate strong relationships with influencers, acting as the main point of contact during campaigns.
- Foster a positive and professional rapport with influencers, nurturing long-term partnerships.
- Address any questions, concerns, or issues that may arise during the campaign promptly and efficiently.
- Stay up-to-date with the latest influencer marketing trends, social media platform updates, and industry best practices.
- Continuously seek opportunities to innovate and improve the agency's influencer marketing strategies.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in influencer marketing, digital marketing, or social media management is advantageous.
- Strong understanding of social media platforms, influencer dynamics, and emerging trends in the digital space.
- Excellent communication skills, both written and verbal, with the ability to create compelling campaign briefs and reports.
- Demonstrated ability to work collaboratively in a team environment.
- Highly organized with excellent time management skills to handle multiple campaigns simultaneously.
- Proficient in using influencer marketing tools and platforms.
- A creative mindset and the ability to think outside the box to develop innovative influencer campaigns.
- Strong analytical skills to track campaign performance and derive actionable insights.
If you are a team player who displays a positive, professional attitude at all times and who is interested in the influencer world, then you are the person we are looking for.
About Barcode Entertainment and what we do-
We're a global influencer marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting.
Simply put, we understand how to get business results from social media. Our content-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences and influencers, there is no plug n play option or corner-cutting platform. With that in mind, we delve into our years of performance data and the latest cultural trends and insights to develop the most effective social creative strategies and campaigns that deliver industry-leading results for our clients.
