Company Profile:DISHA is an innovative and leading publisher of competitive & school books in India that offers comprehensive, highly relevant and updated books for schools & Competitive Exams. DISHA has been founded under the guidance of nationally renowned Professor Dr O.P Agarwal. Books of DISHA are available across the country. In the last 20 years DISHA has provided learning and assessment solutions to lacs of students, thousands of teachers, hundreds of schools across the country in the diverse space of class 3 to international exams like GRE/GMAT.
Key Responsibilities:
-Influencer Identification and Outreach:
- Research and identify potential influencers across various social media platforms (Instagram, YouTube, etc.) who align with our brand values and target audience.
- Conduct outreach to influencers to establish partnerships and collaborations.
-Campaign Management:
- Develop and execute influencer marketing strategies and creative campaigns.
- Coordinate with influencers to create content that promotes our products or services in an authentic and engaging manner.
- Track and manage campaign budgets, ensuring cost-effective and impactful collaborations.
-Relationship Building:
- Maintain and nurture relationships with influencers, ensuring long-term partnerships.
- Provide influencers with the necessary resources and support to create high-quality content.
-Content Strategy:
- Collaborate with the marketing team to align influencer content with broader marketing strategies and campaigns.
- Ensure that influencer-generated content is consistent with brand guidelines and messaging.
-Trend Monitoring:
- Stay up-to-date with the latest trends in social media and influencer marketing.
- Identify new and emerging platforms and opportunities for influencer partnerships.
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: Minimum3 yearsin a similar role
Skills:
- Strong communication and interpersonal skills.
- Excellent organizational and project management skills.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Creative thinking and problem-solving abilities.
- Proficiency in social media platforms and understanding of their algorithms.
Salary: Upto 50,000 per month
