Lead the design and execution of marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
Collaborate with business line, service and solution, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
Conceptualize and execute customer engagement initiatives towards increasing revenue growth and customer satisfaction index
Create and launch content-led thought leadership programs in to create brand awareness and demand generation
Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs
