Creating and executing a strong performance marketing strategy & execution plan
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Plan new user pricing and offers to drive on-platform conversions and ROI
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Drive customer activation, engagement and retention through marketing strategies
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Requirements
7+ years of experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media, and others
Proven track record of helping scale up digital marketing and App install in a start-up environment.
Experience in executing online customer acquisition campaigns at a large scale
Excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
