Job Description
We, DIVA YOGA is a reputed brand in the Yoga industry. Diva Yoga co-founded by Malaika Arora and Sarvesh Shashi is a yoga studio, exclusively for women. The Diva Yoga studio through its program aims to bring out the invincible Diva that resides within every woman who walks into the studio. It is a transformational experience that encourages the Divas to embrace happiness and peace through a healthy physique, strong mind, and energetic so. Each and every aspect of Diva Yoga has been specially designed with just one goal in mind - To craft an experience that is unparalleled by any other studio which will leave our divas in a state of pure bliss. We are looking for a Cluster Manager - Sales and Operations for our DIVA YOGA STUDIO across our (Mumbai) studios. Designation: Cluster Manager - Sales & Operations Location : Managing all our Mumbai Studios (Bandra, Powai,Andheri)
Roles & Responsibility: Main Responsibilities: 1. Target setting & Budgeting a.Work on a detailed plan to address the number of potential walk-ins required (at a defined conversion rate) for every studio in the cluster to address the target. b.Keep revalidating the plan against the set target to ensure that there is a robust funnel of potential walk-ins. 2. Lead Generation a. Responsible for generating offline leads that result in studio walk-ins at an area level. Managing the P& L and ensure all the studios are profitable. i. Map areas around each studio in terms of potential customers. ii. Identify customer needs pertaining to yoga and fitness around every studio within the cluster assigned. iii. Create a lead generation plan / activity calendar specific to each studio in the cluster that would lead to increase in walk-ins. iv. Convey the plan to the marketing team, and work with them to create collaterals that would address those needs. v. Organize offline events (camps, studio activations, etc.) with the marketing team at a cluster level to increase awareness of DIVA studios. vi. Responsible for identifying the right media (print, flyers, hoardings, posters etc.) specific to the cluster. 3. Funnel Management Work with the marketing team to conduct events and other offline activities at a cluster / studio level. a. Events: i. Responsible for collection & documentation of customer data at every touch point including events, camps, etc. ii. Ensure data is sent to the customer delight team for follow-up and qualification of leads. iii. Review the data from the customer delight team to understand the number potential walk-ins from the events conducted. iv. Intimate the studio manager regarding the walk-ins expected per week as qualified by the client delight team. v. Follow-up with the studio managers on the number of actual walk-ins. vi. In case of a no show follow-up with the potential customers (either directly or through customer delight team). b. Other Offline Activities: i. Follow-up with both studio managers and customer delight team to understand the number of walk-ins due to offline media activations. ii. Follow-up with the studio managers on the number of actual walk-ins. iii. In case of a no show follow-up with the potential customers (either directly or through customer delight team). 4. Data and risk Management a. Collect & maintain all the customer data regarding offline leads generated. b. Analyze data to evaluate performance of marketing activities which have led to the highest number of walk-ins & subsequent trial sessions.
Requirements
Skills Required: 1- Minimum 4 to 5 years of experience in driving sales and operations for multiple locations. 2- Team handling experience is a must. 3 - Candidate preferred from Fitness/Spa/Saloon/ Wellness Industry
