Company: A leading diamond Jewellery manufacturing firm
Job Title: Head Marketing
Location: Ahmedabad
Job Description:
As the GM - Marketing, you will be responsible for developing and implementing effective marketing strategies to promote and enhance the brand image of our company's diamond products. You will work closely with the sales team and other stakeholders to identify market trends, analyze customer preferences, and devise targeted marketing campaigns to drive sales and customer engagement. This role requires a deep understanding of the diamond industry, excellent communication skills, and a creative mindset to develop innovative marketing initiatives.
Job Responsibilities:
- Develop and execute comprehensive marketing plans and strategies for our diamond products, aligned with the company's overall business objectives.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for product differentiation in the diamond industry.
- Collaborate with the sales team to understand customer needs, preferences, and market demands, and translate them into effective marketing initiatives.
- Create and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI and meet established KPIs.
- Plan and oversee the implementation of advertising and promotional campaigns across various channels, including print, digital, social media, and events.
- Develop compelling marketing collaterals, including brochures, catalogues, presentations, and online content, to effectively communicate the value proposition of our diamond products.
- Utilize digital marketing tools and platforms to drive brand awareness, increase website traffic, and generate leads.
