A global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.
As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance one of the company's brands presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.
We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead the Marketing department to maximize profitability and enhance competitiveness in the market.
If you are a visionary leader with a passion for marketing, we invite you to join this team and make a significant impact.
Responsibilities
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding and positioning strategies
Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements and skills
Work experience as Head of Marketing, preferably within the trading industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Adwords
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind
BSc or MSc in Marketing or relevant field
