Position: Head Marketing
Experience: 10+ Years
Location: Thane-Mumbai
Work Place: Onsite Only
Shift Time: UK Time Zone (3.00PM to 12.00 Night)
Responsibilities
- Deploys successful marketing campaigns and own their implementation from ideation to execution.
- Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral rollout.
- Maintains knowledge of trends and developments in the market, including online market; identifies needs for new products and services and makes recommendations to leadership.
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing strategies and promotions.
- Gathers the materials necessary to understand the project and competition in the area; analyzes these materials to determine the most effective communications technique.
- Identify and pursue proposals (e.g. request for proposals, request for qualifications, or statement of qualifications) for potential projects; prepare and submit materials to successfully bid on projects, including coordinating with subconsultants and company technical and administrative staff.
- Take lead on preparing PowerPoint presentations and other materials for client interactions and events.
- Advises on and prepares communications campaigns, which may include social and online media, print media, direct mail, conferences, webinars, and other multimedia.
- Collaborates, participates in, and coordinates company promotional activities such as conferences and marketing and community events.
- Negotiates contracts for services needed to execute a marketing strategy.
- Drafts, implements, maintains, and revises online marketing campaigns to drive both growth and retention of customers, and revenue to the company.
- Assists with preparing budgets for marketing and communications related items.
- Plans and implements web-based marketing strategies and campaigns via the company's website; collaborates with web development and design teams to monitor and improve search engine optimization (SEO) results for the company's website.
- Develops and expands company's web presence through social media, email, web advertising, and other online sources promotes company brand through these channels.
- Develops and produces compelling content with input from our CyberTech team, including blog posts, videos, and social media updates.
- Engages with users on social media platforms to increase brand awareness and foster community involvement.
- Coordinates public relations and news media efforts to raise brand visibility.
- Submits applications for industry awards to showcase our achievements.
- Maintains company websites to ensure it remains current and relevant.
- Oversees sponsorship opportunities and represents our company at conferences and other events.
- Secures speaking engagements for company Partners to further establish our industry expertise.
- Coordinates proposal submissions for conference presentations.
- Manages various partner portals to make sure content is current and stays updated.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Engage with users on social media platforms to increase brand awareness and foster community involvement.
- Coordinate public relations and news media efforts to raise brand visibility.
- Submit applications for industry awards to showcase our achievements.
- Maintain our company website to ensure it remains current and relevant.
- Oversee sponsorship opportunities and represent our company at conferences and other events.
- Secure speaking engagements for company Partners to further establish our industry expertise
Qualifications
- Bachelor's degree in marketing or related field
- Digital marketing expertise
- Extensive knowledge of relevant markets
