Head Of Marketing

ABOUT THE POSITION

California Burrito is a fast-growing food company that believes fast-food should be different. Our dream is to inspire a fast-food culture that offers wholesome, sustainable & great tasting food made from real ingredients. We are looking for an extremely talented marketing professional who can deliver both clarity and clairvoyance. You will work directly with the founder and CEO. You will learn broadly and deeply, have autonomy and freedom, and you will have the capacity to build the foundation of one of India's great brands. We expect intelligent, fearless, big dreamer, entrepreneurial, analytical, energetic and incisive co-workers

THE IDEAL CANDIDATE

• Self-starter, ready to take on new challenges
• A brand builder
• Exposure to digital marketing
• 7+years of work experience
• Prefer experience in QSR, retail, D2C brands, E-commerce preferred
• Customer focused, comfortable talking with customers

ROLES/RESPONSIBILITIES - BRAND

• Create phenomenal content to build the brand
• Write briefs for creative partners
• Ensure all brand touch-points are cohesive and in-line with brand strategy
• Plan and execute photoshoots/videoshoots
• Maintain social media pages and online brand touchpoint

ROLES/RESPONSIBILITIES - MARKETING

• P&L Responsibility
• Devise local store marketing (LSM) strategy
• Develop new store opening strategy
• Participate and help guide new product development
• Develop a community of customers to get feedback from and conduct customer surveys to drive strategy
• Spearheading marketing campaigns across digital platforms
• Sending out targeted SMS offers to CB mobile database

ROLES/RESPONSIBILITIES - REPORTING/ANALYSIS

• Conducting research and analysing data to identify, segment and define audiences
• Analysing sales and product data (day-part, week-part) to recommend marketing strategies
• Derive insights from data from Swiggy/Zomato campaigns

SALARY

Will depend on experience. Conveyance and mobile expenses covered by company.

ABOUT THE COMPANY

California Burrito is a Mexican fast-casual restaurant chain with 90+ locations

across India in Bangalore, Delhi, Chennai and Hyderabad. We are also the owners of India's

first Hass avocado farm with >500 Hass avocado trees. We are

committed to providing real food with transparent sourcing and high

quality ingredients.

JOB LOCATION

California Burrito Corporate Office, Indira Nagar, Bangalore