Head of Growth

Position:Growth Head D2C Experience

Location: Bangalore, Karnataka

Company:Fawwnity

About Fawwnity:

Fawwnity is a dermatologist-backed D2C skincare brand that combines the expertise of clinical dermatology with cutting-edge skincare innovation. Founded with a commitment to science-driven formulations and biocompatibility, Fawwnity's mission is to deliver clean, effective products designed to address real skin concerns. Each product is meticulously formulated by dermatologists, ensuring that every ingredient serves a purpose, helping users achieve healthier, more radiant skin. As a fast-growing D2C brand, Fawwnity strives to offer transparency, efficacy, and skin health at the core of its ethos, building trust with customers through science and results.

Key Responsibilities:

1.Develop Comprehensive Growth Strategy:

• Formulate and execute a full-funnel growth strategy that drivescustomer acquisition,retention, andlifetime valueacross multiple channels.
• Analyze market trends and customer behavior to identify new growth opportunities, optimize conversion rates, and improve customer experience.
• Work closely with the executive team to align growth goals with broader business objectives.

2.Lead Paid Advertising (Google & Meta):

• Own all aspects of performance marketing, includingGoogle Ads,Meta Ads, and other digital ad platforms, optimizing forROAS,CAC, and overall growth.
• Strategically manage budgets, conduct A/B testing, and refine campaigns to maximize the efficiency of paid media efforts.
• Collaborate with the creative team to develop high-converting ad creatives and test new formats for better engagement.

3.Creative Strategy & Campaign Execution:

• Lead the development of creative strategies that resonate with Fawwnity's target audience and reflect the brand's unique identity.
• Partner with content, design, and branding teams to produce data-driven ad creatives, ensuring consistency across campaigns while optimizing for conversion.
• Continuously test new creative concepts, messaging, and formats to maintain relevance and engagement in a competitive market.

4.SEO & Organic Growth:

• Own and executeSEO strategiesto drive long-term organic growth, focusing on technical SEO, content optimization, and keyword strategy.
• Collaborate with content teams to create high-quality, search-optimized content that educates and engages users while aligning with key growth goals.
• Track and improve organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques.

5.Influencer Marketing & Strategic Partnerships:

• Build and manageinfluencer marketingcampaigns that align with Fawwnity's brand values, leveraging partnerships with relevant influencers and affiliate programs to expand reach.
• Identify and establish strategic brand collaborations and partnerships to enhance customer acquisition and increase brand visibility.
• Monitor the effectiveness of partnerships and influencer campaigns, tracking metrics such as engagement, reach, and conversions.

6.Conversion Rate Optimization (CRO):

• LeadCRO effortsto improve on-site performance, enhance user experience, and increase conversion rates across key touchpoints, such as the website and landing pages.
• Conduct A/B testing on product pages, checkout flows, and user interfaces to identify opportunities for improving conversion metrics.
• Implement iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases.

7.Retention & Lifecycle Marketing:

• Develop and execute comprehensiveemail marketing,SMS, andpush notificationstrategies aimed at improving customer retention and maximizing lifetime value.
• Use customer data to segment audiences, delivering personalized and timely campaigns to boost engagement and reduce churn.
• Design loyalty programs, referral initiatives, and retention campaigns that keep customers coming back.

8.Data Analytics & Performance Reporting:

• Continuously monitor key performance indicators (KPIs) across all growth channels, using data insights to refine strategies and drive performance improvements.
• Provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends.
• Utilize tools likeGoogle Analytics,Facebook Ads Manager, andSEO platforms(SEMrush, Ahrefs, etc.) to optimize campaigns and measure success.

9.Leadership & Cross-Functional Collaboration:

• Lead, mentor, and grow a team of performance marketers, SEO specialists, and growth strategists, fostering a collaborative and innovative work environment.
• Work closely with cross-functional teams including product development, customer service, and operations to ensure a cohesive approach to growth.
• Manage external agencies and vendors for specialized services, ensuring alignment with Fawwnity's growth objectives.

What We Offer:

• Alternate Saturdays offto ensure work-life balance.
• 1 Privilege Leaveand1 Menstrual/Sick Leaveper month to support flexibility and well-being.
• Monthly Team Dinnersto foster a collaborative and fun team environment.
• Competitive salarywith performance-based bonuses.
• Opportunities for rapid career growthin a fast-paced, innovative D2C brand.
• The chance to shape and execute high-impact growth strategies that will drive the future success of the brand.

Only Apply If:

• You have a proven track record in scaling D2C brands throughpaid advertising,SEO, andcreative growth strategies.
• You thrive in a fast-paced, growth-driven environment and have ahustle mindset.
• You're highly analytical, data-driven, and capable of taking full ownership of growth channels.
• You possess a deep understanding of D2C growth mechanics and are excited to lead impactful campaigns.