Position: Head of Digital Marketing
Company: Reliance Digital
Location: Navi Mumbai
Role Overview:
This role requires an expert in digital marketing methodologies, data-driven decision-making, and advanced campaign management. The ideal candidate should possess exceptional leadership skills and a track record of implementing cutting-edge digital marketing initiatives.
Key Responsibilities:
- Develop and execute high-impact SEM campaigns, optimizing conversion rates and cost-of-acquisition in high volume categories.
- Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.
- Oversee the daily operations of social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Wikipedia, and mobile apps.
- Analyze and optimize the social content calendar to maximize audience engagement and interaction.
- Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.
- Conceptualize and oversee the development of an immersive website focused on elevating user experience and driving conversions.
- Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.
- Drive innovation by implementing cutting-edge ideas to bolster the growth of key product families, leveraging a data-centric approach.
- Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.
Qualifications:
- Master's degree in Marketing, Communications, or related field.
- Extensive experience (15+ years) in a senior digital marketing role, demonstrating mastery in strategy implementation and technical prowess.
- Proficiency in SEM, social media management, content strategy, analytics tools, and emerging digital technologies.
- Exceptional leadership, communication, and interpersonal skills with the ability to navigate a dynamic, fast-paced environment.
- A strong understanding of current digital marketing trends and best practices.
