A company is seeking an experienced and strategic
Head of Digital Marketing to lead their digital marketing efforts in Kozhikode. The ideal candidate will have a proven track record in driving digital marketing campaigns, managing teams, and achieving growth targets. This role requires a strategic thinker who can lead and innovate, with an in-depth understanding of all digital marketing channels, tools, and best practices.
Location: Kozhikode, India
Experience: Minimum 7 Years in Digital Marketing with Team Handling Experience
Key Responsibilities:
- Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to drive online traffic, lead generation, and brand awareness.
- Team Leadership: Lead, mentor, and manage the digital marketing team, setting clear objectives, providing guidance, and fostering a collaborative team environment.
- Campaign Management: Oversee and manage campaigns across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and more.
- Performance Analysis: Monitor, analyse, and report on digital marketing KPIs and ROI. Use data-driven insights to optimize campaigns and improve performance.
- Content Strategy: Coordinate with the content team to develop high-quality, engaging content that aligns with the brand's objectives and resonates with target audiences.
- Budget Management: Plan, allocate, and manage the digital marketing budget, ensuring effective use of resources to maximize reach and impact.
- Stakeholder Collaboration: Work closely with cross-functional teams, including product, sales, and design, to align marketing strategies with business goals.
- Market Research: Stay updated on industry trends, competitor activities, and emerging digital marketing technologies. Recommend and implement new strategies to maintain a competitive edge.
- Brand Management: Ensure consistent brand messaging and maintain a strong online presence across all digital channels.
Key Requirements:
- Experience: Minimum 7 years of experience in digital marketing, with at least 3 years in a leadership role managing a team.
- Technical Skills: Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools, CRM systems, etc.).
- Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Leadership: Demonstrated experience in team building, performance management, and conflict resolution.
- Creativity and Innovation: Ability to think creatively and propose innovative ideas that drive business growth.
- Communication: Excellent verbal and written communication skills, with an ability to convey complex information clearly and effectively.
- Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree or relevant certifications (such as Google Analytics, Digital Marketing certifications) is a plus.
Ability to commute/relocate:
- Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)
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