Join us as a Digital Marketing Manager at PASL Ventures to lead our products digital presence.
Craft and execute innovative strategies across diverse online platforms to captivate our audience.
Roles and responsibilities:
- Manage digital marketing for PRODUCT services online to maximize outreach and engagement.
- Develop and run online campaigns to boost brand visibility, engagement, and sales growth.
- Handle marketing, communication, brand values, and digital efforts across all channels and platforms.
- Passionate about using data to drive business success through effective online marketing strategies.
- Continuously innovate advertising channels to establish a competitive edge through differentiation in the market.
- Looking for people adept at using digital marketing creatively to acquire customers, especially for start-ups.
- Develop a comprehensive strategy for launching new products across various marketing channels.
- Monitor campaign performance, allocating marketing budgets based on results to optimize effectiveness and ROI.
- Establish the direction and plan for our paid media strategy, covering social, digital, analog, and retail channels.
- Drive the development of our brand's social media presence by creating and executing our strategy aligned with marketing goals.
- Collaborate closely with the team to ensure the effective execution of our social media strategy and content.
- Devise a plan to gain media coverage, boost brand recognition, create excitement for launches, and amplify brand presence.
Requirements:
- Seeking candidates with 25 years of digital marketing experience in a fast-growing start-up.
- Experience in new product launches.
- Experience in influencer marketing is an advantage.
- Experienced in digital marketing, particularly in fast-growing FMCG, consumer goods, and other sectors.
- Proven track record in overseeing SEO/SEM, data analytics, email/WhatsApp, social media, and display advertising campaigns.
- Excited about creating innovative marketing strategies that address both customer needs and business challenges.
- Creative and experienced in targeting audiences, creating engaging digital campaigns that inform and motivate.
- Need to stay with current online marketing trends.
- Excellent communication, writing skills with problem-solving, and adaptability to uncertain situations are essential.
- Attributes include attention to detail, accuracy, resourcefulness, and analytical skills.
- Practical skills in overseeing social media platforms like Facebook, YouTube, Instagram, and e-commerce with advertising platforms.
