Head of Content

Location: Hybrid (2 Days Weekly - Gurgaon)

Website- https://optimite.net

About Optimite-

Optimite is the Email marketing agency for the top 1% of ecommerce brands. We help Shopify stores grow faster through high-converting, data-driven email campaigns.

Optimite is a profitable agency with over 5 years of experience, having helped more than 2,000 ecommerce brands grow through email marketing. We've built lasting partnerships with some of the fastest-growing Shopify stores worldwide.

Team

With the aim to turn Optimite into the World's No. 1 Email Marketing Agency in the next 2 years, you'll be working in an atmosphere of hyper-growth. Our founders, Nishant and Sushant Yadav (brothers to an advantage), started Optimite on Fiverr, serving over 2,000 brands globally in the last 5 years. They have worked closely with the leadership of the largest brands and digital agencies in the US and Europe.

About The Role

As the Head of Content at Optimite, you'll lay the foundation for our content strategy, building a powerhouse that drives brand authority, engages audiences, and delivers value to clients. In this role, you'll focus on establishing a streamlined content creation process, mentoring a high-performing content team, and providing strategic guidance to help clients achieve their content goals.

You'll be pivotal in developing Optimite's voice and presence through impactful storytelling, creating a robust client-facing content service, and driving measurable growth through content excellence.

What will you do

As the Head of Content at Optimite, you'll oversee all aspects of our content initiatives, ensuring top-quality output, strategic alignment, and team development. You'll focus on Content Strategy (35%), Content Production & Quality (35%), Team Development (15%), and Client Content Strategy (15%).

Content Strategy (35%)

• Define a cohesive content strategy that aligns with Optimite's business goals, focusing on brand positioning, lead generation, and audience engagement.
• Develop a comprehensive content roadmap to drive consistency and quality across all channels, from blog posts and social media to newsletters and case studies.
• Set and track content performance metrics, using data to optimize and refine strategy for maximum impact.
• Metrics you'll own:
• Engagement Rate: Tracking how readers and viewers interact with content.
• Organic Traffic Growth: Measuring content's impact on increasing organic search visibility.
• Lead Generation: Monitoring content's role in capturing and nurturing leads.
  
  

Content Production & Quality (35%)

• Oversee and participate in content creation, managing a consistent output of high-quality content across formats.
• Establish a content calendar to ensure a regular publishing cadence aligned with campaigns, seasonal themes, or industry trends.
• Create and maintain reusable content templates and assets to streamline production and ensure brand alignment.
• Metrics you'll own:
• Publishing Consistency: Ensuring a steady flow of content aligned with the strategy.
• Content Quality Score: Monitoring adherence to brand voice, standards, and quality.
• Content Retention: Tracking metrics like time on page, repeat visitors, and engagement.
  
  

Team Training & Development (15%)

• Onboard and train content team members, developing their skills in SEO, storytelling, and content creation best practices.
• Create a structured feedback and development system, fostering a culture of continuous improvement and team collaboration.
• Conduct regular content reviews and 1:1 sessions to support growth and maintain high standards.
• Metrics you'll own:
• Training Completion Rate: Ensuring team proficiency in content best practices.
• Skill Development: Tracking progress through evaluations and assessments.
• Team Engagement: Gauging mentorship effectiveness through team feedback.
  
  

Client Content Strategy (15%)

• Establish a client-facing content team to support client content strategy and guidance, ensuring clients achieve measurable results through tailored content solutions.
• Offer strategic content insights and best practices to clients, helping them optimize engagement, visibility, and audience resonance.
• Develop scalable processes for delivering consistent, high-quality content strategy services to clients.
• Metrics you'll own:
• Client Satisfaction: Monitoring feedback on content services.
• Content Impact on Client Goals: Tracking effectiveness of strategies in engagement and conversions.
• Process Efficiency: Ensuring seamless workflows for client-facing services.
  
  

Must Have

• 5+ years of experience in content strategy and content creation, with a strong portfolio showcasing impactful content across formats.
• Proven experience building and scaling content operations, ideally in B2B, SaaS, or agency environments.
• Excellent writing and editing skills with attention to quality and brand alignment.
• Strong understanding of SEO and analytics tools to track and optimize content performance.
• Ability to mentor and lead a team, fostering a collaborative, high-quality content culture.
  
  

Good to have

• Experience in a client-facing role, preferably in an agency setting.
• Familiarity with content distribution strategies for social media and other platforms.
• Background in data-driven content creation, using metrics to inform and improve content effectiveness.
• Growth mindset with a focus on continuously optimizing content strategies.
  
  

What would success look like for you

• Building a content powerhouse that consistently delivers quality content and drives audience engagement.
• Developing a scalable content system that ensures efficiency, brand alignment, and measurable impact.
• Creating a client-facing content service that supports client goals, strengthens relationships, and differentiates Optimite in the market.
  
  

Culture Fitment

• You're self-driven and take ownership of your work from strategy to execution.
• You're passionate about storytelling and understand the power of content to build authority and trust.
• You value collaboration and work well with cross-functional teams to align content with broader company goals.
• You are growth-oriented and continuously seek to improve and optimize content for greater impact.
  
  

Interview Process

Our Interview Process Is Designed To Understand Your Expertise In Content Strategy, Team Leadership, And Your Approach To Creating Impactful, Scalable Content. Here's What You Can Expect

• Round 1 Video Interview (One-way): In this initial round, you'll complete a one-way video interview, answering questions about your experience in content strategy, production, and your approach to team building. This round will help us understand your foundational skills, your content vision, and initial alignment with Optimite's goals.
• Round 2 Deep Dive into Assignment: Panel: Hiring Manager You'll complete a content-focused assignment, such as developing a high-level content strategy for a hypothetical client or creating an editorial calendar for a specific campaign. During this interview, we'll review your submission to assess your strategic thinking, creativity, and approach to content planning and execution.
• Round 3 Content Case Study & Client Strategy Feedback Session: Panel: Hiring Manager + Cross-Functional Team Member In this round, you'll walk us through a real-world content case study or respond to a scenario involving content challenges. Additionally, you'll review a sample client's content or campaign and provide feedback, demonstrating your ability to deliver actionable insights that align with client goals. This is an opportunity to showcase your data-driven approach to content, collaborative mindset, and client strategy skills.
• Round 4 Culture Fit, X-factor, Innovation, & Hiring Manager Round: Panel: Hiring Manager + Founder This round will focus on your vision for building and leading a high-performing content team, your mentorship approach, and how you foster a culture of continuous improvement and collaboration. This interview will help us understand your leadership style, your approach to team development, and how you could drive Optimite's growth through content.
• Round 5 HR Negotiations: Panel: HR + Founder In the final round, we'll discuss compensation, benefits, performance-based incentives, and career growth opportunities within Optimite.