Know Us:
For over 5 decades, VIP has revolutionized the luggage and travel categories with continuous product innovations, adherence to quality and international aesthetics. Today our universe, apart from VIP, includes stellar brands like Carlton, Skybags, Aristocrat and Caprese. It is no surprise that VIP is a consumer favorite and an undisputed leader in the luggage category.
Our Culture:
At VIP, our success is powered by People, Brands and Distribution. Be part of a dynamic organization which offers a challenging and rewarding work environment encouraging personal growth and professional development. Integrity is at the core of who we are!
Position Title: Brand Head
Experience & Education Qualification:
Experience: Min 10-14 years of experience in Marketing in FMCG, Consumer Goods, Fashion
Educational Qualification: MBA in Sales & Marketing, preferably from a premium B School
- Demonstrated experience as a full-stack marketer, possessing a comprehensive understanding of both traditional and digital marketing disciplines.
- A strong portfolio showcasing the development and execution of innovative brand positioning and promotion strategies that transcended traditional approach.
- Keen understanding of the nuances of premium branding
What this role will deliver:
- Act as a strategic architect, leading the development and execution of the long-term brand strategy aligned with the company's overall business objectives.
- Drive the category end to end as a revenue and contribution margin deliverable. Develop and execute annual category plans with a view to deliver on target.
- Leverage full-stack marketing expertise to conduct in-depth market research and competitive analysis, identifying both potential opportunities and threats in the premium industry landscape.
- Cultivate a deep understanding of the target audience, including their evolving needs, preferences, and buying behaviors. This includes staying ahead of the curve on consumer trends.
- Track consumer insights and industry trends to deliver a winning product and marketing mix.
- Assimilate knowledge about market and consumer through self-initiated and/or external market research, direct field and net based feedback to prepare market penetration strategies for the category. Proactively seek consumer and trade insights on own products and competition.
- Identify new product idea opportunities based on market/consumer understanding and need gaps and initiate product development briefs.
- Craft a compelling brand narrative and messaging that resonates deeply with the target audience and disrupts the competitive landscape.
- Conceive and implement innovative marketing campaigns that leverage the full marketing funnel, driving brand awareness, engagement, and significant sales growth.
- Drive pricing decisions for existing and new SKUs/products. Review SKU wise category's effectiveness on a monthly basis, suggest and provide inputs to improve the same; conduct ABC analysis to delete underperforming SKUs.
- Track brand and product line performance in market and initiate corrective actions as required to correct anomalies.
- Manage inventory effectively to balance avails and demands so as to deliver agreed obsolescence controls.
- Plan, execute and measure marketing strategies, promotions and annual plans for a customer or specific channels to drive sales.
- Supervise category performance and metrics and serve as feedback loop from sales and customers to resolve efficiency of initiatives and include promotional efficacy to improve return on investment.
- Evaluate and modify promotion or campaigns and GTM programs.
- Cultivate a data-driven approach, meticulously monitoring and analyzing brand performance metrics to measure the success of marketing initiatives and identify areas for continuous improvement.
