About the Company
We're a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.
- Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction drama, romance, comedy (b) unscripted formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMTIshq Next Door on Jio Cinemas.
- Alright: Rusk Media's flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE
- Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby's, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.
Why Work with us
Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let's talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.
If you're someone who's curious, loves to ask questions, loves to take responsibility, and wanting to create your own path towards delivering a powerful change, or if you're just someone who'd love to be this person, we are the place for you.
Roles & Responsibilities
Content & Project Delivery:
- Cultivate and lead strong client relationships, ensuring exceptional customer service and satisfaction.
- Oversee client campaigns and content development, aligning deliverables with client business goals.
- Optimize and report on campaign performance, utilizing data-driven insights to enhance effectiveness.
- Develop and maintain ongoing relationships with clients, acting as a trusted advisor.
- Leverage qualitative and quantitative research to demonstrate the benefits of brand association with our company.
- Ensure client expectations are clearly understood and consistently met.
Team Mentorship:
- Mentor and develop team members, fostering a collaborative environment that encourages professional growth and skill enhancement.
- Provide guidance and support to ensure the team meets client expectations and organizational objectives.
Qualifications
- Bachelor's degree from Delhi University or a prestigious institution, preferably in Marketing, Advertising, Business, or Communications.
- 10+ years of account management experience in a leadership role at a fast-paced agency or client-side environment, with a focus on large, retained clients.
- Extensive experience in Media, Media Buying, Advertising, performance marketing, or direct response (TV or internet) preferred.
- Exceptional communication skills, with the ability to articulate ideas and strategies clearly.
- Proficient in MS Excel and MS PowerPoint, capable of creating compelling, data-driven presentations.
- Deep understanding of web content, with the ability to identify key characteristics and trends.
