Role: Head Marketing - Fresh Milk / Dairy
Job ID: 0070
Industry: Dairy
Department: Sales and Marketing
Education Qualification Required: MBA in Marketing
Work Location: Chennai, Tamil Nadu
Experience Required: 10 - 15 Years
Requirements
- Minimum 5 years of experience in branding and marketing
- Minimum of 5 - 6 years of experience in the Dairy Industry
- Must have worked in the fresh milk segment in the dairy industry
Responsibilities
- Identify new market opportunities and consumer insights to enhance brand positioning and product offerings.
- Develop and implement the overall marketing strategy to drive brand growth and market share in the FMCG sector.
- Foster innovation and product development to meet consumer needs and market demands.
- Lead product marketing efforts, including product launches, packaging, and pricing strategies.
- Monitor and analyze brand performance and market trends to ensure alignment with business objectives.
- Lead brand-building initiatives for Fresh Milk, including brand positioning, messaging, and creative development.
- 10-15 years of overall experience required with at least 5-6 years in the Dairy Industry
- Should have worked on branding and marketing strategy for a minimum 5 years
Work Mode: Work From Office
Maximum Notice Period: 30 Days
Interview Process: 3 Rounds (Telephonic, and F2F)
Skills Required
Brand Strategy, Product Marketing, Fresh Milk, Marketing Strategy, Branding Strategy, Consumer Insights, Dairy Industry Experience
Note
Candidates who are open to relocating can also apply for this job
Skills: brand positioning,milk,dairy products,marketing strategy,positioning,product marketing,brand performance,branding
