Job Title: Head of Digital Strategy
Location: Gurgaon, India
About the Company:
Our client is a leading automotive company based in Gurgaon, renowned for its innovative vehicle designs and cutting-edge technology. They are committed to driving excellence in the automotive industry and delivering superior products and experiences to their customers.
Position Overview:
Our client is seeking a strategic and results-driven Head of Digital Strategy to spearhead their digital transformation initiatives. The ideal candidate will possess a deep understanding of digital strategy, analytics, and innovation within the automotive sector. In this role, you will be responsible for developing and executing digital strategies that align with the company's objectives and enhance its market presence.
Key Responsibilities:
- Digital Strategy Development: Create and execute a comprehensive digital strategy that supports the company's business goals and drives growth.
- Innovation Leadership: Identify and implement innovative digital solutions and technologies to enhance customer experiences and operational efficiency.
- Data Analytics: Utilize data analytics to gain insights into market trends, customer behavior, and campaign performance to inform strategic decisions.
- E-commerce Optimization: Oversee the development and optimization of e-commerce platforms and digital touchpoints to increase online engagement and sales.
- Customer Experience: Enhance digital customer experiences through personalized content, user-friendly interfaces, and seamless interactions.
- Team Leadership: Build, lead, and mentor a high-performing digital strategy team, fostering a culture of innovation and collaboration.
- Cross-functional Collaboration: Work closely with marketing, IT, and product development teams to ensure alignment of digital strategies across all departments.
- Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of digital initiatives and drive continuous improvement.
- Budget Management: Manage the digital strategy budget, ensuring efficient allocation of resources to achieve maximum impact.
Qualifications:
- Experience: Minimum of 10-15 years of experience in digital strategy and transformation, with at least 5 years in a senior leadership role, preferably within the automotive industry.
- Education: Bachelor's degree in Digital Marketing, Business Administration, or a related field. An advanced degree (MBA, MSc) is a plus.
- Skills: Strong strategic thinking, analytical, and leadership skills. Proficiency in digital marketing, data analytics, e-commerce, and technology integration.
- Communication: Excellent verbal and written communication skills, with the ability to present and influence at all organizational levels.
- Adaptability: Ability to thrive in a dynamic and fast-paced environment, managing multiple priorities effectively.
