Job Description
Required Skills: Project Management,Team Management,Entire Campaign Process,Agency Development and Management ,Revenue Generation and Brand Awareness
Description
About BharatPe
A truly aspirational brand, one of India's fastest growing fintech companies that offers a range of financial services & products for merchants, kirana store owners and end consumers. Valued at over $2.8 Bn within a short span of 3+ years, we focus on empowering small business owners and retailers with business ranging from QR & PoS payments to easy loans to high-yield investment products which in turn enables them to grow and transform. We understand that business and culture are two sides of the same coin. So, alongside business, we are equally focused on building a culture where employees succeed unconditionally. We believe we are in an ever-evolving space with immense opportunity to build for Bharat! Our people will enable this journey with their ideas, innovations and capabilities. We value diversity, where we encourage different points of view, ways of thinking, new capabilities to strengthen and improve the lives of our customers. And that is not all, we have a lot of fun while we explore new ideas, solve real problems, collaborate, connect and we do it all together.
Connect with us over social media, coffee or call. We promise to excite you with an opportunity that will change the game!
In this role, you have the opportunity to
1.Strategize and execute end to end Campaigns ,Partner campaigns and Network campaigns
2.Present marketing reporting on campaigns to management.
3.Provide leadership and guidance to internal team.
4.Lead BTL initiatives / on ground activation
Responsibilities:
Functional Expertise:
1.Strategizing, planning, developing and executing successful ideas and campaigns for key program and partner initiatives. Campaign review, analysis, agency management. Creative process and project management.
2.Ensuring that their company's products, services, and product lines resonate with current or potential customers.
3.Monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
4.Design, Develop & Execute campaigns via IBM Unica & other modules of IBM Marketing Suite (Watson Campaign Automation)
5.Lead entire campaign process automation in Marketing Cloud environment campaign automation, campaign fulfilment & bonus points offer automation.
6.Project management of key campaigns and program initiatives. Working with delivery teams and cross functional stakeholders to ensure results.
Interaction:
1.Collaborate with agencies and business teams to achieve their goal with marketing optimization.
2.Working with delivery teams and cross functional stakeholders to ensure results.
Problem Solving:
1.Proactively address any discrepancies or concerns and ensuring timely resolution.
2.Driving CTR in collaboration with Performance marketing
3.Monitor industry trends and changes in regulations that may impact the brand, adapting strategies accordingly
To succeed in the role
Impact:
Expand BharatPe's presence in the market.
Drive revenue growth and brand recognition.
Challenges & Decisions
Managing multiple campaigns simultaneously.
Development and execution of creative strategies increase brand awareness.
Qualification & Experience (type & industry)
Any graduate degree, MBA is a must
10-12 years experience in equivalent or relevant industry
Skills & know-how
1. People interaction and ability to interface with multiple teams to get the campaigns off the ground. (partner teams, operations, analytics, legal).
2. Ability to put together processes and stick to policy and process.
3. Good knowledge of communication, digital marketing and direct marketing campaigns.
4. Ability to lead a team and work with 2-3 agencies at the same time.
5. Ability to influence internal stakeholders.
6. Project management skills
Behaviors
1. Driven and results-orientated.
2. Highly numerate and passionate about numbers.
3. Seamlessly donning the roles of Individual Contributor, Team Player / Maker.
4. Ability to communicate well with internal stakeholders
NOTE: CANDIDATE SHOULD BE FROM FINTECH/TECH BASED E-COMMERCE COMPANIES FROM TIER 1 COLLEGES/SCHOOLS ONLY
MBA IS MANDATORY
