About Goodera
Goodera is a fast-growing startup committed to revolutionizing employee volunteering. Through our innovative technology platform and a unique operating model, we help companies scale employee volunteering globally by offering them meaningful experiences relevant to their communities. Our clients include some of the world's best and largest companies. We are growing 100% year on year and are backed by investors including Zoom Ventures, Elevation Capital, Nexus Venture Partners, Omidyar Network and Ursula Burns.
Position Overview: We are seeking a dynamic and experienced Lead Content Strategist to drive our content initiatives and ensure alignment with our business objectives. You will be responsible for crafting a comprehensive content strategy that resonates with our target audience, enhances brand awareness, and supports our marketing goals.
Key Responsibilities:
Content Planning:
- Develop and execute a content calendar that aligns with overall marketing and business objectives.
- Conduct market research and competitor analysis to identify key trends, insights, and opportunities.
Content Development:
- Write thought leadership content that can be published in Goodera's articles, blogs, reports and social media
- Plan Goodera's podcast series (Podcast episodes, sourcing speakers, content, production and distribution) and execute in collaboration with other team members
- Oversee content across multiple channels, including blogs, social media, email, and Goodera website
- Mentor a team of content creators, providing guidance and feedback to foster growth and creativity.
- Collaborate with Marketing, Design, Category and Product teams to ensure content is engaging, witty, insightful and aligned with brand guidelines.
- Curate volunteering campaign ideas (campaign names, tag lines, video scripts, etc.) for Goodera's customers
Performance Analysis:
- Track and analyze content performance metrics to assess effectiveness and make data-driven recommendations for improvements.
- Stay updated on industry trends and emerging content technologies to keep our strategy fresh and innovative.
Qualifications:
- Bachelor's degree in Marketing, Mass Communications, English, or a related field.
- 5+ years of experience in B2B content strategy, copywriting, or related roles, with a proven track record of success.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Excellent leadership and team management abilities.
- Proficient in content management systems (CMS) and analytics tools.
What We Offer:
- Competitive salary and benefits package.
- A collaborative and creative work environment.
- Opportunities for professional growth and development.
